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Visual Search: How to Use It in Marketing
Visual Search: How to Use It in Marketing
Visual search allows users to find objects quickly using images, making it especially useful in fields like e-commerce, design, and…
Ksenia Yugova
Sep 23
Marketing 7P: a Comprehensive Approach for Your Business
Marketing 7P: a Comprehensive Approach for Your Business
The 7P marketing mix expands the 4P model, adding People, Physical Evidence, and Process to adapt to modern market and business needs.
Ksenia Yugova
Sep 16
Mobile App Personalization: How to Use It
Mobile App Personalization: How to Use It
We will analyze how personalization works, as well as how to personalize mobile applications and effectively engage users.
Ksenia Yugova
Sep 9
Types of Online Advertising: Pros and Cons
Types of Online Advertising: Pros and Cons
Online ads boost brand awareness and sales via search, social media, retargeting, native ads, influencer content, and email campaigns.
Ksenia Yugova
Sep 2
How to Promote a Telegram Channel in 2024
How to Promote a Telegram Channel in 2024
Telegram channels are key for brand promotion. Create a standout name, description, and avatar; use comments and emojis for engagement.
Ksenia Yugova
Aug 26
Metrics MAU, WAU, DAU: When to Apply and How to Improve
Metrics MAU, WAU, DAU: When to Apply and How to Improve
MAU, WAU, and DAU track user activity to gauge app success. Boost them with targeted messaging, personalization, and engaging content.
Ksenia Yugova
Aug 19
Data Analysis: ROMI and Its Impact on Strategy
Data Analysis: ROMI and Its Impact on Strategy
ROMI measures the profitability of marketing investments, guiding strategy optimization, budget allocation, and resource distribution.
Ksenia Yugova
Jul 29
How to Motivate Customers to Advertise for You
How to Motivate Customers to Advertise for You
Organic marketing builds strong user relationships, encouraging active supporters to recommend your brand.
Ksenia Yugova
Jul 22
Retention Rate: How to Calculate and Improve the Metric
Retention Rate: How to Calculate and Improve the Metric
Retention rate measures customer retention over time, aiding in evaluating product usefulness, reducing marketing costs, and boosting…
Ksenia Yugova
Jul 8
How to Reach Customers via Email Campaigns and Other Communication Channels
How to Reach Customers via Email Campaigns and Other Communication Channels
Email marketing, while relevant can irritate subscribers with excessive emails, leading to unsubscribes, spam complaints, and loss of…
Ksenia Yugova
Jul 1
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