The Beast Known as Social Media
The most random and useful tool out there for entrepreneurs is social media.
The truth of the matter is, social media has interesting and sometimes random trends. Once you figure out how to make eye-catching promotions and hashtags, you need to figure out how to attract an audience.
What to keep in mind
Knowing your target audience is key.
Are you attracting readers? Are you attracting other writers to your posts for information? Keeping this in mind is what will help you form content and posts that pull your target audience in.
Hashtags are the keywords of social media.
If you aren’t sure about hashtags, try searching the topic you're talking about in the search bar of the social media platform. By doing this, you can see the trending and related topics. Using these will help your posts move into your audience's view.
Talk about a free and useful tool
Thousands of people are on social media at any given moment of the day.
To not take advantage of social media would be wasteful. Social media helps you connect with people who normally wouldn’t be able to find you through keyword searching when you use hashtags, sharing from other users, and more.
One of the best parts about it is there are several different social media platforms for you to choose from. And, each one gives you different people.
In the end
What if social media isn’t your thing?
For lots of people, social media is tiresome and tedious. Sometimes it can feel that way when you are trying to shout out into the void. But remember, if you’re not shouting about yourself, then who will?
Take some time and look into social media, it will be worth it.
