and f2p game developer FlowPlay join forces to take on one of the biggest challenges in blockchain games

Patrick Kreuch
Aug 17, 2018 · 4 min read

SINGAPORE — August 17, 2018 today announced a key partnership with FlowPlay, a free-to-play game developer and creator of one of the most powerful immersive gaming platforms worldwide. As part of this partnership, FlowPlay will advise on market challenges and opportunities while exploring the use of’s blockchain-based game items within its suite of current and future games. With more than a decade spent growing FlowPlay into an established, mid-sized developer of free-to-play games and technology, the company is well suited to support in its mission to level the playing field for smaller developers and disrupt the free-to-play model.

In today’s saturated games industry dominated by major publishers with significant marketing budgets, very few free-to-play titles ever become financially viable. This is especially poignant in the mobile games market, where just 1 percent of App Store game publishers make 94 percent of the profits, according to Sensor Tower. With the rise of blockchain, a new opportunity for indie game developers and small studios has emerged to decentralize distribution, ownership, and ultimately marketing and user acquisition costs. is one of the first to tackle the challenge of connecting games to the blockchain by introducing an item-first ecosystem, which enables the creation of interoperable virtual game items — such as characters and equipment — that players can use within any game that is part of the ecosystem.

“Mounting player acquisition costs and a centralization of casual games distribution channels has made the free-to-play market extremely challenging for small developers to break into,” said Derrick Morton, CEO of FlowPlay. “Through this partnership in, we are investing in not only the company and the future of blockchain game technology, but also the future potential of many yet-to-be-developed games that could not exist without a solution like”

The platform and ecosystem is currently under development and is expected to launch in early 2019. The model is designed for the benefit of the entire games ecosystem — while game developers will get free customer acquisition, players will be able use their cryptoitems across multiple games, and item creators will receive a commission each time a cryptoitem exchanges hands. The model will be enabled by a software suite including the Alto Forge, a tool allowing developers to mint non-fungible, fully tradable cryptoitems and integrate the items games. Serving as’s mobile wallet, the Alto Backpack will allow consumers to store and trade cryptoitems as well as discover new Alto-powered blockchain games. Additionally, the Alto Wizard will allow for the creation of storefronts, enabling the pre-sale of cryptoitems in an Initial Item Offering (IIO) which will assist developers in securing funding, engaging an early user base, and creating value beyond a game’s economy from day one.

“FlowPlay’s long history and deep expertise in the casual games space makes the company’s insights invaluable to the mission of,” said Chase Freo, CEO of “We look forward to working alongside the FlowPlay team to continue refining the model, evolving the technology, and advancing the use of blockchain in games.”

To help support indie game developers interested in becoming early entrants into the blockchain space, also recently launched the Alto Cryptogame Challenge. Following the conclusion of an initial pitch stage, five of the most creative cryptogame concepts were selected to move into the demo development stage. The five teams are currently building live demos of their cryptogames and FlowPlay CEO Derrick Morton will participate in the final judging phase, which takes place in early September. Winners will be announced on September 12 in Helsinki during the Blockchain Gamer Connects conference where will award $150,000 in cash and prizes for the most unique and innovative blockchain game demos.

About FlowPlay

FlowPlay is the company behind the most powerful immersive gaming platform for casual and sports wagering games, virtual worlds and social casinos. A developer, operator and publisher, FlowPlay serves both consumers and businesses with engaging online and mobile free-to-play experiences. Partners turn to FlowPlay for its extensive multiplayer infrastructure, industry-leading monetization rates and proven track record helping businesses launch custom-branded online games. FlowPlay’s consumer products include ourWorld, one of the most popular teen virtual worlds, and Vegas World, the industry’s most engaging multiplayer social casino. Together, they have been played by a loyal community of more than 75 million users around the world. FlowPlay dominates a cross-section of industries including online and mobile games, fantasy sports and casinos — consistently creating opportunities in high-growth and emerging markets. Based in Seattle, FlowPlay was founded in 2006 and is primarily funded by Intel Capital and the creators of Skype. For more information, visit or contact

About is a self-sustaining ecosystem for game developers, item creators and players, built around the blockchain’s item-first economy. Through the platform, interoperable cryptoitems (blockchain-based game items) are minted, used, and sold across multiple games and users. Headquartered in Singapore and Toronto, was established in February 2018 by game development veterans in China and Southeast Asia. To learn more about Alto, please visit

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Connecting Games to the Blockchain

Patrick Kreuch

Written by

Chaotic good Marketing Wizard on a noble quest to equip game devs with tools to make their games ready for the blockchain age. Learn more at:



Connecting Games to the Blockchain

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