7 Tips for Crafting Compelling Press Release Pitches

Press releases serve as vital instruments for disseminating information to the media and the public. However, amid the deluge of content in today’s world, it is imperative to create pitches that stand out. Here are seven strategies to help you craft compelling press release pitches that seize attention and enhance your story:

Prior to drafting your press release, ponder over what makes this story newsworthy. Seek out angles that are timely, relevant, and impactful. Whether it revolves around a product launch, a company milestone, or a significant accomplishment, highlighting the right angle is the first step towards capturing journalists’ interest.

Your headline serves as the foremost point of contact for journalists, so make it impactful. Ensure it is succinct, lucid, and attention-grabbing. Employ vigorous, action-oriented language and emphasize the most compelling facet of your story. A well-crafted headline can significantly influence whether your press release garners attention or is overlooked.

A stand-first, which appears after the headline and before the main content, is a brief introductory paragraph highlighting the key points of your press release. So, keep the stand-first informative yet concise.