Tips for Writing Brilliant Press Release
A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release worthy of the attention of others, i.e. an enticing one.
Have an Attention-grabbing Headline
A strong headline can incite journalists to read the press release from beginning to end. It is no secret that many journalists read only the first paragraph, and sometimes the last paragraph of a company or an organization’s release, and only scan and skim the rest. So, important points should be addressed in the first few sentences, while the following paragraphs support them.
Make It Readable
Your press release should be error-free. So, make sure there is no grammatical error, dangling modifiers, or overrun sentences. The sentences should flow well, making it an enjoyable read, with details that engage journalists/the readers.
Keep a Clear Goal
A press release should have a specific goal. It shouldn’t cover too broad a subject…
