Sore throat and a runny nose? Sounds like a cold. Car won’t start cause you left your lights on? Sounds like a dead battery. If only design problems were that easy to diagnose!
Good design is not just about a beautiful user interface, but a delightful and intuitive user experience. When there are issues with your design, there are major issues with your digital business.
It’s simple enough to spot the symptoms of a design issue. You might see users bouncing as soon as they hit the first screen of your app. But is the onboarding issue just unclear copy? Or is it that the user interface a bit too bland? Or does the CTA not look clickable?
Self-diagnosis could be product-harm
The most common design mistake is misdiagnosing the problem. You don’t jump straight into surgery and rip out your appendix because you have a stomach ache, you get properly checked by some specialists first and make sure it’s not just that curry you had for lunch. Same goes for the design of your digital product. When the problem is clearly identified, and the designers are properly briefed (see our little article on briefing), the actual hands-on design work will be much more efficient and much more effective.
“An expert opinion to help identify the problem and clearly define the solution will save you money in the long run”
This means actually paying experienced people to just look at your product. Yep, just click around and see what they think. Pay them proper money without expecting any actual tangible designs in return. I know that stings, but getting an expert opinion to help identify the problem and clearly define the solution will save you money in the long run as every dollar you spend on tangible design work will be guaranteed to give you some return on investment.
What to do next?
So book an appointment. Tell a design expert all the gross symptoms you’re experiencing, we won’t judge. Book a private consultation where we can strip your product down and look at all the weird and wonderful problems you might have. We flunked out of medical school because we were up the back of the class sketching designs in our notebook, but at our core we still really just want to help people. And we can diagnose the crap out of your design problems.
If you want a design expert to take a peek into your product to help diagnose problems, click here to find out how