[Infographic] Online vs. Offline Commerce
Published in
1 min readFeb 7, 2018
A new infographic from Shopping.fm explores the pros and cons of shopping online or at brick-and-mortar stores.
The top three reasons people choose to shop in-store instead of online are so they can see or touch the item before buying (56%), o try the item on (55%) and for concern the product may look different in person than online (41%) — all reasons identified as touch/try product purposes. Conversely, the top three reasons people buy online are mostly related to convenience and price: so they can shop 24/7 (58%), compare prices (54%) and find online sales (56%).
