Video Marketing: How to draw attention to your AMA Event
The AMAfeed team is working hard to bring you plenty of new and exciting features. That’s why we have enabled you to upload YouTube video content within your AMAEvent. This means that now you can just copy and paste the link from your browser into AMA description and your video will be automatically embedded so people can watch it there without having to visit a link (or read the text of your description). Feel free to grab that embed code and try it out now, we’re ready for your moves! Why would you do it? Now I will explain to you!
In the past year, how many times have you seen an online article that has become viral? Okay. How many times have you seen a viral video? Exactly.
By declaring this sentence, I risk getting fired, but this is a fact (and don’t tell anyone that I’ve said this, send them a link that leads to my blog). Video marketing is the biggest innovation in social communication since texting. Whether it’s YouTube, Vine or integrated content, a video has quickly become one of the most impactful ways to speak to an audience. If you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. So what is it that makes us prefer video over text? It’s our lazy brain. There, I said it. Videos are processed by the brain 60,000 times faster than text. Humans are hardwired to avoid demanding cognitive strain, so this tendency toward “laziness” will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.
Just think about Tasty! I know you know what I mean. Tasty is a great example of a business that really understands what information customers want and how to communicate. The team behind the idea has really made a brand that is worldwide known exclusively thanks to video marketing. And when someone says video marketing, my first association is Tasty. (Nice job, guys!)
When people visit your website, often one of the first things they wonder is exactly who you are and what your mission is. You could write a lengthy “about” page, but it’s tricky to say just the right thing without getting long, wordy or confusing. You’re also limited in the number of images you can use to describe your concept.
Show off a product. If you sell a physical product, a YouTube video (or any other video, in general) is a powerful way to give people a sense of what the product is actually like, how it feels and what it’s made of. Let people ask you questions about everything they saw in the video. And believe me; what they see will remain long in their memory.
Explain how to do something with your product or service. YouTube how-to videos are a good way to give people some useful information, while also reminding them of your product. For example, if you are a tattoo artist, make a short video showing the process of creating a tattoo.
Bring testimonials for life. Many companies use written testimonials on their websites. But you can create more interest and authenticity if you interview people or invite customers to upload videos of them using your products.
Add a personal touch. Welcome your audience, introduce yourself or film a “day in the life”. This type of content will add personality and bring your business to life.
Share industry expertise. You can use video to provide commentary on industry news or to offer detailed information about your industry. This can help build your reputation and can form a key plank of your PR efforts.
Numbers don’t lie, honey.
Now that you know how the brain of each potential user of your services or product works, It’s time to explain to you how (and why) you should use YouTube videos for your benefit!
A creative way to showcase your brand, your business or … your story.
Stories have been an integral and present part of communication for a very, very long time. From old cave paintings to early 19th Century fairy tales, all the way through to the pre-roll ads you see before watching content on YouTube, stories help us to understand the world around us. Stories are the reason that some brands dominate their industry. They lead to better understanding, trust, comprehension, receptivity, and more.
Businesses are now, more than ever, striving to communicate their brand and its core values more quickly, creatively and effectively than their competitors. So how can your business stand out from the competition? Video marketing may very well be the answer.
When we meet someone in real life, we ask questions to get to know them better. We listen to their anecdotes, ideas, opinions, and beliefs. Thanks to AMAfeed, you can tell your story and connect with people that you couldn’t meet IRL. And you never have to meet them. The end goal is to connect. To find a kindred spirit with some similar likes/dislikes, to introduce people to your brand or to start new business cooperation. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Do it right, and you’ll put building blocks in place that allow you to develop a thriving brand with an equally thriving future, one that people buy from simply because they love what you do, what you stand for, and the stories you share. We connect, engage, and are moved…to tears, to laughter, to anger, to sympathy, to ACTON.
Whether you’re in sales or you’re the CEO, chances are you’ll need to connect and talk with clients and customers to keep your business moving. But getting people to trust you can be difficult. Body language and verbal tone play a huge role in conveying a message. Text content relies on precise word choice, punctuation and visual features like emoticons to establish the right tone. However, with video, viewers are able to determine exactly what the speaker is trying to get across by observing body language, verbal tone, and other visual cues. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. With the combination of visuals and sound, there is nothing video can’t do.
YouTube video reaches the widest market.
Yes, that viral video didn’t set itself on fire, it was lit and fed until it caught on. A key element to creating shareable videos is making content that appeals to the generation that dominates social media, Millennials, regardless of culture or language. People want to connect with other people, hear, and relate to others’ stories. In other words, relatable videos are shareable and ultimately successful. Consumers think the video is worth sharing with others, and you will get more brand attention and questions.
What if you’re too shy to film yourself?
Do not worry! There are many online services and pieces of free software that make it easy to upload, embed and share video content on YouTube. For instance, Animoto, Windows Movie Maker or iMovie if you have a Mac.
People use the internet to find answers to problems. Take advantage of that! Search AMAfeed for relevant keywords that have to do with your business and jump in! Conversions are the ultimate goal of any marketing campaign, so include an explainer video link in your description and answer people’s questions. This will drive a surprising amount of traffic to your site. Our beautiful mission is to “grow the world’s knowledge of all kinds” to help people understand each other better, and provide resources which the rest of the world can benefit from.
AMAfeed video feature is great for saving on ads!
In a tailor-made explainer video, you can apply your color palette, create characters that your audience can feel identified with and tell your story with a personalized script. This not only informs your audience better about how you can help your viewers but eventually turns your customers into faithful brand ambassadors.
Written by our genius blogger Tina and originally published on www.AMAfeed.com
