12 Ways Your Business Can Use Speech Synthesis


4 min readApr 26, 2020


Text to Speech greatly improves user experience in many unique ways. The market for this technology is expected to reach $ 3.03 billion by 2022. We have made a list of 12 ways to take advantage of this technology right now.

1. A brand voice

59% of Salesforce respondents believe that companies should use advanced technologies to support their businesses. Giving life to artificial intelligence can serve as a feature that will save your company money since you won’t have to pay a professional actor. The voice can be given character and personality, so the brand will be unique and associated with the company, which will help it differentiate.

2. Select to speak on the screen

Devices and applications are becoming more accessible for the majority of people. For example, 15−20% of people have learning disabilities and one of the most common is dyslexia, which can make it difficult to read, write, and spell. Moreover, at least 757 million adults and 115 million young people cannot read at all, which also limits their access to information. Also, hearing your content will help people with visual impairments, of whom there are now more than 285 million people.

3. Virtual assistant

Consumers do a range of activities online: they plan dinners, buy different goods, control their devices, and meet new people. Voice control simplifies all of these tasks. There are also lots of people who don’t want to spend time reading and would rather listen to the information they want to know.

4. Localization

This is a time-consuming and expensive investment for companies: you need to hire multilingual actors and have a studio recording session with each of them. But for a synthesized voice, all you need to do is translate the text and have it converted into audio using the technology.

5. Songwriting

It’s quite expensive to record a track for a commercial with a professional singer. However, a song is a really good way to attract attention and become memorable. Since we already have digital models, why not start creating digital singers?

6. Creating audiobooks

There are lots of written works but not as many actors to record them. And technologies can record multiple audiobooks with different voices during the same period of time. Moreover, it doesn’t always make sense to work with a professional: not all books are in equal demand and not every publisher has the means to have all their works recorded. Furthermore, according to the Association of American Publishers, the popularity of audiobooks is growing faster than any other format, including print and electronic. In 2018, sales of audiobooks reached $ 1 billion in the United States.

7. Screening applicants

Bulk hiring automation is a current trend in HR. You can use voice technology to conduct an initial interview and automatically select suitable candidates. It works like this: the candidate fills out an application, then a chatbot calls them and asks a few questions. The machine automatically analyzes the answers it receives and enters them into a management system, where the results of the interview are displayed showing whether the candidate passed or not.

8. Voicing game characters

Real-life characters attract more people to an application, but it doesn’t always make sense to use the voice of a real person. Moreover, it doesn’t look as realistic when the person is drawn. Imagine that you have more than 100 active characters and you need to find a voice actor for each one. Hiring actors is expensive and time consuming. Text to Speech performs this task much faster using computing power in the cloud. Moreover, you can have a character with the same voice in any language.

9. Online learning

You can use speech synthesis to add game characters to your applications to be the teachers. It also works well for language learning to demonstrate how to pronounce different words. Using this technology in the learning process helps develop students’ literacy skills and improves how well they understand that information.

10. User support

The majority of call centers now automate standard requests and calls. 54% of customers in a Salesforce survey use voice assistants to communicate with companies. You do not need an actual person to provide information about a person’s account, give them instructions on how to resolve common issues, or help them operate a new device.

11. Creating podcasts

There are currently more than 850,000 podcasts in 100 languages. You can create audio for published materials, blog notes, and quotes from previous performances, and then combine, cut, and release a podcast from that. Artificial intelligence could even be a guest on the podcast.

12. Voice advertising

This is a new format for special projects where a person can “chat” with an ad. The user is asked questions, they answer them, and then the system operates according to a script. For example, Adobe found out that 38% of consumers find voice ads less intrusive than ads on television, in publications, or on social networks, and 39% even find it more appealing.

Photo by Volodymyr Hryshchenko on Unsplash



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Creating realistic AI voices and tools to edit and adjust the synthesis results