The Goal of AI (a thought experiment)

Whenever I hear doom and gloom stories about AI taking over the world — whenever scientists kick the bucket of “What is Machine Learning vs Artificial Intelligence” down the road — I refer back to my thought experiment about the birth of AI.

Amazon’s Failed Brand Equity Gambit

Brand Equity

Brand Equity can be thought of as the value of consumers’ opinions about your brand. The higher the value of your brand in their mind, the more equity you have. Brand Equity gives you the ability to take chances — your…