How did Google May 2022 Broad Core Update Impacted SEO?

On May 26, one of the biggest Google core updates was released. This algorithm update is among the most significant in terms of its impact on SEO.

SEO experts from around the world share their conclusions about the update, and here are the observations:

• there is a shift toward prioritizing video content;
• content from specialists has become more preferable, i.e. content written by a specialist will take precedence over general content;
• Google has become better at understanding language intent and is producing better results because of it.

Key findings:

1. Websites with video showed on average a 25% increase in visibility.
2. Video content will rank higher than text.
3. News websites showed a decrease of 4–6%.
4. TikTok results are up by 99%.
5. Two basic principles of content creation by Google have become more significant: E-A-T (Expertise, Authoritativeness, Trustworthiness), or Page Quality, and YMYL (Your Money or Your Life).

Thus, there is the conclusion that follows: video content is a winner. If you want to climb higher in the SERPs, you need to create quality, professional content instead of basic content.

You have all the details in your hands. Use it wisely to get to the top of the Google search results.