The Phoenix Project

Photo by Markus Spiske on Unsplash

In recent times, organizations have embraced storytelling as a way to explain complex processes. Many years ago, Eliyahu M. Goldratt had taken this approach and wrote The Goal. It was about a fictitious organization that undergoes a metamorphosis. This novel became a bestseller and opened our eyes to how simple storytelling techniques can explain complex subjects. Years later, the three authors — Gene Kim, Kevin Behr, George Spafford — use the same…




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