Why is Apple selling more and more cheaply, while Android is selling more and more expensive?
Apple IPhone12 is about to be released. According to news, the price of this new Apple model will start at US$699, which means that the RMB price is likely to be only 4,700 yuan, which is a lower price of Apple’s new mobile phone after the release of IPhoneX. Sale price. On the other hand, Android, whether it is Huawei, Xiaomi, or OV, are actively increasing the price of mobile phones. The purpose is also obvious, which is to increase the brand value and influence by increasing the price.
So, why are Apple phones cheaper, but Android phones are getting more expensive? What happened?
Since its release, Apple’s mobile phone has been priced at more than 700 USD. Even now, its positioning has always been in the high-end smartphone market, and most of its users are white-collar workers with higher incomes. Therefore, Apple’s IPhone mobile phones have formed a relatively good positioning level in the industry, and even the Android mobile phone industry is mostly copying many of Apple’s ideas and designs.
Since Apple released its first mobile phone in 2007, it has only released one new product a year. However, under the pressure of Android smartphone manufacturers, it has been extremely strong and its strength should not be underestimated.
However, in recent years, Apple’s innovation has begun to show a downward trend, and users have begun to lose. Many early fruit powders were very disappointed with Apple’s products, so Apple had to reform. Coupled with the impact of the current epidemic, Apple has delayed the release of the new IPhone, which is a supply chain problem.
As for Android, Huawei’s mobile phones took advantage of the trend and led to the rapid development of the entire industry, so Apple chose to cut prices. The price of the product was positioned at about 900 USD in order to regain this part of the user group and achieve a stop loss.
Judging from the current market situation, the competitiveness of Apple products has begun to decline. In the Android mobile phone camp, more and more manufacturers pay attention to the product itself, develop various innovative designs, and get the support of users. Therefore, Android phones It’s justified to sell it more expensively.