5 Proven Methods to Increase Your Amazon Sales Rank

Amazon’s sales rank or “Best Sellers Ranking”, (BSR), ranks all Amazon products based upon their past sales performance within a particular category. The #1-ranked product in a category is the most popular, and all other products within the same category are ranked according to their sales performance.

Every seller wants their product to be ranked #1. The closer your product ranks to #1, the greater visibility, trust, and sales it gains.

Use these 5 proven ways to rank on top.

Using Amazon FBA (Fulfillment By Amazon)

Remember that Sales Rank is just that: SALES. Your product’s sales will determine how high it ranks. These tactics are designed to increase the visibility of your product, traffic to your product page, and sales (conversion).

FBA and Amazon Fulfillment Centers are the best ways to increase sales and improve your product ranking. FBA is something that most people already use. However, Amazon FBM or any other fulfillment method can be used if you wish to increase your product’s sales rank.

Amazon FBA allows your products to access Prime Shipping. This dramatically improves product visibility and conversion rates. Faster shipping times are more attractive to shoppers, which increases their conversion rates and sales.

FBA increases the visibility and traffic to your product on Amazon’s pages. Amazon will give priority to your products if you use fulfillment by amazon. Your product rank will improve as you get more traffic and sales.

Use keywords to improve product titles

Keywords in product titles are another way to increase your Amazon sales rank. Keywords simply search terms that customers use to find products on Amazon.

Your keywords will make your products more visible and attract more traffic. These are the steps to follow:

• Find the product you wish to list on Amazon
• Search on Amazon.com for similar products
• Take a look at the top 20 products to find keywords that are repetitive for your product.
• Make a product listing and use keywords that are used by your competitors.

You can better understand your customers if you put yourself in the shoes of your customer. When an interested customer searches Amazon for a product, the next step is to click on it and view the page.

You’ve likely read many product pages before you make a purchase on Amazon. To make sure a customer is confident enough to buy your product, they will carefully review your product pages.

Good product pages should also include 1. Clear, professional photos of the product are also important. Clear, concise, and easy to understand product descriptions. Your product page will be more popular with customers.

Watch this video before doing keyword research for your Amazon business:

Diversify your Traffic

You will get more sales if your products are getting more traffic. Organic searches are the most popular source of traffic. Shoppers search for products on Amazon and then come across your product.

Organic traffic is great but there are many other ways to increase traffic from different channels.

1. How to create a website

You must create a website immediately if you don’t already have one for your Amazon business. Websites can attract a lot of visitors. Your website can be used to promote your Amazon listings and products.

You can share memorable testimonials from customers or show off your product catalog. Websites can be tailored to any strategy or need.

2. Connect with your Subscribers

Have you got a YouTube channel? Perhaps a newsletter or email list that you send out monthly? Do you run a Facebook group? Connect with your buyers or audience, no matter who they are!

You can use a variety of tools and resources, from email to social media posts, to share your products and increase traffic to your listings. See who clicks when you include Amazon links!

3. Amazon PPC/Sponsored Posts

Sponsored products can also be a great way for you to increase brand awareness and visibility for products. Amazon will show you sponsored products as the first 5–10 products that you see when shopping online. This is Amazon’s pay-per-click (PPC), advertising. Amazon PPC is a very useful tool to promote your products on Amazon.

You can choose which keywords you want to target and set a budget to try to increase paid traffic to your products and sales. This traffic channel can be great but it can also cost you a lot and decrease your profitability.

Whatever method you choose, diversify your traffic and increase it as much as you can. Your products will be seen more often, so get as many eyes as possible!

Recommended Guide: Amazon Lightning Deals.

Engage Your Customers

Customer engagement is key to acquiring new customers as well as keeping current customers.

Customer engagement is a great way for customers to ask questions about your products. You can be sure that many customers will ask the same question if you answer one customer.

Engaging with customers can help you resolve any obstacles or problems that are preventing them from purchasing your products.

This second benefit includes resolving conflicts like negative ratings and reviews. Negative reviews can reflect badly on your product or brand.

Brand trust is something that you don’t want to lose. Customers who see a lot of negative reviews about your products are less likely to buy them.

You can monitor ratings and reviews to issue refunds and send defective units back to customers. This will improve your relationship with them. Remember that Amazon is all about your reputation and trust.

Social proof is the third. Negative reviews are better than positive ones. Positive reviews. Positive reviews and ratings are possible if you offer excellent customer service.

Even better, they will recommend your brand to a friend! With good customer engagement, you’ll see that the investment will double in 10 years. It’s more than just keeping customers, it’s about building brand loyalty.

These are only three of the many benefits of customer engagement. Although customer service can be more time-consuming and resource-intensive, it is worth it if it results in more sales and better sales ranks.

Ranking with Better Products

These strategies are now in your head. Our last tip is to be patient. It takes time to improve your Amazon sales rank. You can’t expect your products to jump to #1. Instead, you need to test and repeat until you find the best strategy. All your products will eventually reach #1.

Selling quality products is an important aspect of Amazon’s Best Seller Rank. You can’t implement all these strategies unless you are selling high-quality products that meet the needs of your customers.