Amazon Best Sellers Rank — Everything You Need to Know in 2022
If you’ve ever taken a look at your Amazon listing of products you might have noticed that your item is listed as the Amazon BSR or Best Sellers Ranking. It’s located in the product’s description.
Additionally, while it mentions “Best Sellers Rank the product you sell isn’t actually required to be a “best seller’ in the strict sense of the term to get the rating! Actually your product must have had just one, yes one single sale in order to receive a top seller rank.
Before you get happy that you’re an owner the top sold product or service on Amazon and being granted this status doesn’t suggest that you’ve got the top-selling product! Weird, right?
Understanding what Amazon Best Sellers Rank (BSR) is and what it can mean to your Amazon business , and the importance the BSR is going to allow you to comprehend how beneficial it can be for your business.
What is the Amazon Best Sellers Rank?
Amazon Best Sellers Rank (also known as the Amazon The Best Sellers Rank (also called”the Amazon sales Rank) is an amount of money that is awarded to a product when a sale has been concluded. Like you would expect, the BSR is an excellent indicator of the quality of a product that sells on Amazon.
Low-sales products have high BSR’s. Products that have high sales tend to have lower BSR’s. Therefore, the less the BSR is, the more sales have been generated.
For instance, a item placed at number seven has seen more sales than one that is ranked number 207. It’s crucial to recognize that even if it’s the Amazon Best Sellers rank of a product is low, it doesn’t mean it’s a good indicator of how the product is performing in relation to other similar items, only its overall rank.
To know more about Amazon Sales Rank — What it is & How to Improve Best Seller Rank (BSR)? Watch the below Video.
How is the Amazon Best Sellers Rank Calculated?
Surprise! Amazon is keeping this information an extremely secretive matter like you’d imagine. The fact that is known is that a variety of factors affect and influence your Amazon Best Sellers rank that your products receive. These are all based on sales and do not take into consideration reviews of the product prices, reviews and more.
The theory is the following: your BSR is calculated based on:
- Current as well as historical
- Price changes, promotions and sales
- Similar products to those offered by competitors
Each hour Amazon update the BSR values based on the current and past sales. For example, if the product you offered sold 10 units within just one hour, and your competition only sold five units, then your BSR will be lower than the competitors (remember that lower is better! )
However, if during the following hour , you sold just one unit, and your competition has sold five, you will still be lower in BSR due to the fact that the previous sales are also considered which means you will not automatically drop (or gain) an amount of ranking that rapidly. The BSR algorithm evaluates your sales for the entire product and allocates the sales to you, which means there are not any major fluctuations.
What is a Good Amazon BSR?
This is a difficult one due to the fact that Amazon BSR’s vary across every category. Although the Amazon BSR of 1000 might be considered a high position within the Pet Supplies category, that same 1000 ranking within the DIY category might be a disaster due to the fact that DIY could have less popular products, making it difficult to offer a definitive solution.
If you take into account the many millions of products available on Amazon however generally, those with a rank that is under 2,000 is more likely to be popular, thus, can be considered an excellent measure.
What’s the Difference Between Amazon Best Sellers Rank and Organic Rank?
If you’re looking for an Amazon Best Sellers Rank and a top organic ranking It’s important to understand that having a lower Amazon Best Sellers Rank doesn’t necessarily mean that your item is ranked well in relation to your search terms.
Keywords dictate your organic ranking. That is, they determine the order in which your product will appear in results in Amazon for a specific search. Your BSR isn’t a factor in the rank of your organic listings in any way the same way that your keywords do not directly impact the rank of your top sellers. Keywords and BSR each have completely different purposes.
Let’s take it another method. Relevant keywords in the title of your product, Amazon bullet points and your main listing are essential to attaining a high organic rank on Amazon. The sales are an element in achieving a good BSR.
Although BSR’s and keywords serve different roles, they are in some ways connected in the end, since you must ensure your visibility on search results by using appropriate keywords to drive sales. These results will eventually impact your BSR.
It is possible to make a best-selling product naturally, but not have an unbeatable BSR due to the fact that Amazon gives more weight to keywords-related products than the best-selling rankings.
This is the reason it’s so vital to study your keywords with care and include only the most relevant keywords on your pages. Organic rankings are in the end higher than Amazon Best Sellers rank and you’ll get higher views of your product by doing this.
Thus, Amazon Best Sellers Rank is the best way to estimate the frequency of sales of the product, rather than assessing the overall popularity.
3 Ways Sellers Can Use Amazon Best Sellers Rank Information
1. Easy Product Research for Newbies
This is a great method of identifying profitable products. When you are researching products for sale on Amazon it is essential that they are popular, and the top sellers rank can give the information. Be aware that less rank means higher sales are made, so you can build a short list of items that might be worth it by looking at the BSR’s. In general, you should search for products with an average sales rank of 2000 or lower.
2. Competitor Research for Experienced Sellers
Every Amazon seller must keep an eye on their competitors! Amazon Best Sellers rank can assist with this by helping monitor competitors. Check out similar products that you sell and then compare the BSR’s. If your competitors’ offerings have higher BSR’s than your product, you must think about tweaking your keywords and product listings to increase sales, and ultimately boost your BSR.
You can view the top-selling products as well as their Amazon top ranking by browsing the Best Seller Lists on Amazon.
How Can I Improve My Amazon Best Sellers Rank?
It’s normal to wish to see your products reach an acceptable BSR. While this won’t impact the organic rank If you are able to achieve an adequate ranking for the help of your BSR (ideally within the range of 1 to 100) your product is likely to be included at the top of the lists for Best Sellers. If anything else, will earn the seller some credit.
In simple terms the goal is to increase your Amazon sales! In addition, you should be attentive to your own sales as well as the sales of your competitors since in order to boost the quality of your Amazon Best Seller Rank you must be able to outsell your competition. If you just match the competition on sales however, your BSR won’t increase.
To really increase you Amazon Best Sellers Rank you must look at the larger overall picture.
1. Optimize Your Amazon Product Title
The title of your product should contain only the most relevant keywords, which include the exact description of your product in terms of colour and size, (if relevant) and the name of the brand when it’s a brand with a well-known name.
2. Be Competitive on Price
Price is a major element in winning the buy box therefore you need to establish your prices properly. You should consider using repricing software in order to ensure you remain in the market.
3. Supercharge Your Bullet Points
Include the main advantages and features of your product into the bullet points of the main description. Make them concise and informative to grab the attention of your reader right away.
4. Differentiate Using Your Product Images
Your potential customers will be impressed and create a brand image by using high-quality images that will distinguish you from the rest of your competitors. Pick images that are HD and stand out from pictures in the descriptions of other products.
Capturing your product from various angles can help you sketch out what your product might look like or perform in real life . It also sets your product apart from the rest of the market.
5. Utilize Amazon FBA and Prime
Amazon will reward sellers who utilize their fulfilment services which is why you’ll be able to provide Prime on your listing.
Customers love fast delivery, and they appreciate the trust and security that is offered by FBA and Prime This gives you an chance to boost your sales and, ultimately, the value of your Amazon Best Seller rank.
Watch the below video to grasp the basics of growing on Amazon, including Amazon Best Seller Rank (BSR), Amazon branding & advertising on the platform.
Final Thoughts
Although you may think that Amazon Best Sellers Rank can appear confusing at first but it’s something worth being aware of. The advantages you can reap being seller Amazon seller are immense and go beyond your personal Amazon company, which will help you improve your business as well as gathering valuable data on your competition’s operations and sales.
Some sellers ignore this Amazon Best Sellers Rank as an unimportant metric and not be aware of the fact that there is more to this information than just a contest to be the highest ranking for the best selling product.
Don’t take advantage of the information that can be gained by studying data from the Amazon best Sellers Rank data and you are at risk of not gaining important and interesting information that is extremely advantageous to the growth and development in the Amazon business.
