Amazon SEO Ranking Hacks

Search Engine Optimization (SEO) on Amazon has everything to do with optimizing the content on your amazon product listing pages so that Amazon’s A9 algorithm favors your listing and displays it to potential customers.

The goal is to optimize in such a way that you win the top ranks so that you get more visibility and hence more sales. The use of relevant keywords is extremely important to rank well on Amazon’s search engine.

Here are some SEO ranking hacks that can come in handy

• Your product descriptions on Amazon can make or break your SEO success. Your product title is of prime importance and you need to optimize it adequately for mobile and desktop view. Keep in mind the number of characters that can fit in each case. Ensure you utilize the most important keywords while providing information and benefits of the product in the title.
• The rest of your product description along with bullet points should provide in-depth information about your product but in a concise and clear manner. Amazon Bullet points are a very significant part of your product description. It is content that is skimmable so ensure you use all the relevant keywords here as well. Amazon displays products based on relevancy so you need to use all the keywords relevant to your product in the description so that when customers search with those keywords, your product will rank high on the Amazon SERP.
• Reviews and star ratings from customers are also important to SEO. When the Amazon A9 algorithm displays products, it also takes into account the sales of the product along with its ratings. Therefore, having a good number of reviews is extremely beneficial for increasing your product conversion rates.
• If you don’t have enough reviews, you must request your customers via email or SMS to leave honest reviews on your products. It is also equally important to respond to negative reviews to increase credibility. All these will make your listing appear good in front of customers and imbibe trust in them, which will eventually lead to more sales which contributes to better ranking.
• Conduct a good amount of amazon keyword research so that you use the right ones in your product title, descriptions, and bullet points. Backend keywords are often undermined so don’t make this mistake. Use the Amazon Search Term Report to find new keywords that you can include in your product listing, negative keywords as well as those that you can input in the backend search term field. This reduces the chances of your listing showing up for irrelevant keywords and increases the chances of reaching the right audience. Keywords are the accessories that enable your listings to rank higher and better.

• When you use images in your listings, it is important to use those that are of good, high quality. These kinds of professional images automatically entice a larger number of customers as they make the product look more impressive. As a result, this kind of optimization makes your conversion rates increase which in turn improves your SEO ranking.
• The way your product is priced on Amazon also plays a huge role in how it ranks. You have to price your products competitively because if you don’t, there will be several other competitors offering the same product at a better price. As a result, customers will naturally buy those that are cheaper and the number of sales you do will decrease. Competitive pricing means a good conversion rate and it is directly proportional to a higher ranking on the Amazon SERP.
• The use of Amazon PPC campaigns is also important to SEO. Now you’re probably wondering how. Ironically, PPC campaigns, even though they’re paid, are an effective way to improve the ranking of your products organically. When you create impressive advertising campaigns, more shoppers see your products and click on your ads.
• This paves the way for more sales. Sales that come from PPC campaigns are a way to measure the performance of a product and organic ranking is heavily dependent on this factor. Thus, in short, PPC campaigns help increase sales which in turn improve SEO ranking. Make use of expert amazon PPC management tools to get the most out of your campaigns.
• Some other important factors to take into consideration are winning the Buy Box and using Amazon FBA. These two elements go hand in hand. It is said that if you use Amazon FBA for the fulfillment of your orders, you have a better chance of winning the Buy Box. The Buy Box in turn is awarded only to sellers who have built up a good reputation.

Check out this video to learn about Amazon Buy Box:

• Having a Buy Box means more people will make purchases and this leads to a better ranking. Amazon FBA is also the only way you can become eligible to use Prime Shipping. With the rising popularity of Amazon Prime membership, you would be missing out on a plethora of benefits if you lost out on Prime eligibility. Prime members on Amazon will most likely not buy non-prime products and you will lose out on sales. This can affect your performance and lower your ranking. All these factors are interconnected and contribute to SEO ranking.

The above-mentioned hacks and insights can prove useful when it comes to ranking well. Include them in your SEO strategy and see the changes they bring about. You will see an overall improvement in sales and thereby profits once your Amazon SEO ranking is good.