Amazon Video Advertising : Strategies for Boosting Sales

87% of marketers believe that videos increase the number of visitors to their websites. Video marketing is among the most successful and intriguing methods to draw attention to your business. Amazon is a name who knows how to take advantage of an opportunity.

Due to the rising popularity of videos all over the world, Amazon created the option of video advertising. This allows other businesses to promote their products through a simple video advertisement. A majority of marketers think that it’s one of the most innovative inventions of Amazon to date.

Let’s examine the way Amazon is approaching this advertising campaign.

What is Amazon Video Advertising?

Amazon is the top online retailer, with more than 300 million active customers. A variety of brands can sell their goods on Amazon and this results in more sales. In the last few days, Amazon has come up with a new device called Amazon video ads, which allows companies to get in front of millions Amazon customers with a custom video advertisement about their company on Amazon’s site and provide a memorable advertising experience for customers. Amazon video ads will appear at the bottom of an Amazon search results page, giving your company greater exposure.

If your video’s content covers 50% on the display, Amazon video ads, known as AVA starts playing your video. This means that you will be able to share your unique story and appeal to new customers.

Who Can Use Amazon Video Advertising?

AVAs are accessible to anyone who is registered with Amazon Brand Registry. It is also necessary to be a member of an active Seller Central account on Amazon for access to AVAs. You can sign up to AVAs and the Amazon Brand Registry in a number of ways:

• Create a trademark that is text-based through the European Union Intellectual Property Office (EUIPO) or the World Intellectual Property Organization (WIPO)
• You must get approval for your video prior to making it available after you’ve set up your Amazon seller account. The approval process could take up to 72 hours.
• The items featured in the advertisement video need to be registered on the Brand Registry.
• Only videos of your company are permitted to be shared. Wholesalers are not allowed to upload videos that promote the products of other brands.

How do AVAs Work?

Amazon will automatically play your movie whenever there has not been watched by a user. The video will initially be muted, however users can turn it off and stretch the video to full-screen at any time they wish. In the end, when browsing through products on their smartphones, laptops, or tablets, your customers tend to find your company’s marketing efforts on Amazon.

Amazon advertisements, including displayed ads sponsored by sponsors and advertising for products are a type of PPC marketing that utilizes targeted search terms for your product to show up in the search results of Amazon to increase the number of potential customers.

Keep your videos brief as well as instructive (less then 30 second). The video should provide an essential understanding of the product or service within that period. Before you begin creating your Amazon video advertisement, going the guidelines is recommended.

Watch the below video to know Everything you Need to Know About Amazon Sponsored Brand Video Ads

Guidelines for Creating an Amazon Video Advertising

The creation of an Amazon video advertisement is a fantastic way to put your business to be seen by a large number of people. Before you start be sure to follow these guidelines:

• The logo of your company must be easily identifiable.
• Animation and elements that are too animated should be kept to a minimum.
• It is illegal to use discounts on prices in the advertisement.
• Avoid using slang.
• It is strictly forbidden to use feedback from third parties or language used to create a sense urgency.

Amazon has laid out a set of guidelines regarding its videos. The ideal size for videos is 1920x1080 px(16:9). Avoid buttons that call to action since they can cause a delay or re-start your video by interrupting the sound.

Requirements for Font-Size

The entire video should be displayed in Arial font.

• Desktop: b/w 12pt and 25pt
• Mobile: 16pt
• Tablet: b/w 32 and 50 pt

Requirements for Video

• Duration of less than 30 seconds
• Dimensions: 1920*1080 px*1280*720*3840 px*2160
• Format: .MOV or .MP4
• Aspect ratio: 16:9.

Requirements for Audio

• Format: Mono or stereo
• Bit rate: minimum. 96kbps
• Rate of sampling: 44.1khz
• Codec: AAC,MP3 and PCM

What Are The Amazing Advantages of Video Advertising?

About 90%-95 percent of marketers think that video advertisements are an efficient marketing method that entices the viewer to find out more about your business. Additionally, videos for brands are viewed by 80 percent of people. This means that investing in video ads is always a wise choice. Below are some advantages that commercials on video can bring to your business:

Videos have a greater CTR. (CTR)

The CTR for videos is 7.5X greater than that of display advertisements. Video ads are an engaging way of communicating with your viewers. People are more likely to be captivated by moving images rather than static images on screens.

Videos Help You to Demonstrate How Your Product Works

Videos are a fantastic way to show and convince your customers that your product is worth their time. Not only that, it’s a good way to explain the way your product works.

Videos Help You Reach a Larger Audience

People from all over the world love sharing videos with relatives, friends and acquaintances. This is why video marketing can reach an even larger audience and increases the visibility of your brand. It’s also an effective way to put your business in front of many potential customers.

Videos are SEO Friendly

Many search engines, including Google and Bing, place a high value on videos over other kinds of content that they offer on their sites. In turn, your business will gain increased traffic to your website and a higher lead conversion because of this.

Videos are a Cost-Effective Way to Gain Attention

As opposed to traditional media, platforms on the internet like YouTube or Google are considerably less costly and it’s not easy to remove an advertisement once it’s been uploaded. Even the case that you can’t pay rent due to unexpected circumstances, these ads will be up for a time.

Videos are Sharable on Several Platforms

Through giving your company global exposure, videos allow you to surpass your competition. Videos can be shared on virtually every platform including Instagram to Google and remain on all devices including mobile phones and connected televisions. This means that your brand’s message is seen by all people on the planet beyond your local audience.

Videos help your brand launch new Products

Explainer videos on your site could be a great way to market your brand new product. If you’re hoping to take your company to the highest level, you’ll need an authentic video which explains in details regarding the item.

Why Choose Amazon for The Video Advertisement of Your Product?

With more than 100 million customers around the world, Amazon is the largest marketplace. This is why it permits many companies to sell items on their site and is aware that advertising with video can be a daunting task for these businesses. This is the reason Amazon has created Sponsored Product Video advertisements as an easy way to launch an effective video advertisement campaign.

You can easily duplicate an existing video advertisement in Amazon’s Sponsored Videos Ads and add your keywords and videos in just a fraction of the time so your video campaign can be in place in a matter of minutes.

If you view something on Amazon advertisements will immediately begin playing. Amazon has an option for cross-screening that means your advertisement will be displayed on other platforms, such as Prime Video IMDb, in addition to the Amazon shopping platform. There is also the ability to track performance and customers as a feature that lets marketers tie video advertising to their goals.

What are The Best Ways to Create an Effective Amazon Video Advertising Campaign?

Know your Customers

Review the reviews of customers for your products and others to determine what your target customers prefer to see. Make sure you understand the issues that your prospective customers might be facing, and then utilize your video to offer solutions and benefits for everyone.

Create an Informative Video of Your Product

Keep in mind the goal you are aiming for Make sure your video is focused on the product in all times. The customers should be informed about the product and brand. Explain how the product works and what it can do for them, and the reasons they should purchase it. The flimsy content could divert your customers’ attention from the main issue, which could cause them to go elsewhere.

High-Quality Video

There’s a lot competing products on Amazon therefore ensure that your videos are of the highest standard to stand out. Let your story be told using the most creative way you can.

Videos Need to be Short

According to Amazon according to Amazon, the duration of your video must be between 15 to 30 seconds. Be sure to include all of your product’s selling points are present throughout the duration. Videos that are longer in length don’t work as well in capturing your customers’ interest.

Usage of Target Keywords

Conduct a thorough keyword search and pick the one with the most conversion rates. Include those keywords that are SEO-friendly into your video advertisement to ensure that Amazon could rank your video more highly in its search results.

Personalize Your Video by Adding On-Screen Text

Since your Amazon video advert will play with a mute tone, it’s essential to include informational text and graphics within your video which provide details about your product in order to attract the attention of your intended audience. Texts should be simple to comprehend and provide the necessary information to customers to make a purchase.

Create a Loop Video

Since your Amazon video advertisement will continue to play in loop so you must create a perfect and engaging looping video that keeps your viewers engaged. Your customers will be enticed to view the loop again and repeatedly if it’s great. The same happens when they watch the video transition Tik Tok video They entice you and you are unable to leave.

Link to your Sources

Everybody believes that your brand to be the best however, before you make such a claims, ensure you support it by citing credible sources. Social proof and statistics aid in promoting customer loyalty and keep your company free of any trouble.

Create a Captivating Landing Page

After viewing your video advertisement the viewers will be directed to the landing page for your product. The entire transaction will be delegated to one site this is the reason it’s crucial to ensure it is seamless and in line with what you are promoting in your advert to encourage them to make purchases.

Final words

Your company is sure to stand out your crowd with a compelling and stimulating Amazon video advertisement. It increases sales by exposing your company before millions of Amazon customers. Create a video keeping the points above in your mind. Start by determining your target audience and develop an engaging one that talks to their needs. Your video will be in the upper tier of Amazon results page if it is SEO-friendly. When claiming a product make sure to include references. Make your video as short as possible in order to keep your viewers interested in the product.