How to Boost Conversions with Amazon A+ Content

Amazon A+ Content is the tool that allows brand owners to present the features of their products in a sophisticated method: including precise descriptions, charts, videos, high-quality photos, and even custom-written copy. The A+ Content feature was specifically designed to help sellers improve conversion rates, traffic, and sales.

Requirements for Amazon A+ Content

To be able to benefit from the additional visual content available through Amazon EBC, sellers need to be registered and authorized through the Amazon Brand Registry.

In addition, those who participate in Amazon’s managed-to-sell programs, for example, Launchpad and Amazon Exclusives, automatically have access to A+ content too.

Eligible sellers are allowed to include Enhanced Brand Content (Amazon EBC) to any ASIN that they hold by the Global Catalog Identifier (GCDI) and offer. Amazon A+ Content can be added to parents' and children’s ASINs.

Utilizing A+ Content makes it an easier process for sellers as you are automatically eligible to include improved images and texts in your product listings.

The limitations of the Enhanced Content feature on Amazon

There are two scenarios in which the addition of A+ Content on your product’s description isn’t possible:

• You may encounter issues if content for an ASIN has already been published by a retail vendor; in this case, Amazon will not allow you to add additional A+ content.
• Because the brand registry is not available for products in the media, video, digital, or book categories, sellers in these categories are unable to use Amazon EBC features.

There are only a few minor differences between Amazon A+ Content specs for vendors and sellers. The recent shift in the name of Enhanced Brand Content to Amazon A+ Content is a sign of the compatibility of the enhanced content available to vendors and sellers.

Other than the eligibility criteria, the only thing that is different in the premium A+ feature (video or multimedia content) only sellers have access to at a substantial cost.

What are the advantages of Amazon A+ content?

Based on Amazon, A+ Content could increase sales by 3 to 10 percent. Particularly the addition of more photos and text to your listing of products can lead to:

More conversion rate

For your Amazon company, The conversion rate is among the most important metrics you need to be aware of. In the end, there’s no reason to have potential buyers clicking through your product’s page but not purchasing the item.

Additional images and text aid customers to see how your product meets their problems (and desires) and could result in customers clicking that Buy button. Learn from your competitors to beat them in the long term.

Reducing return rate

An understanding of the product’s benefits and advantages ensures that buyers make an informed purchase and won’t be compelled to return the item later.

Better reviews

In line with the above logic that more information and smarter purchasing decisions result in happier customers with glowing reviews.

Reduced ACoS and improve the ROI

Making people click on the Amazon PPC campaigns is one thing but convincing them to purchase the product is additional. Appealing and convincing A+ Content can help with the former, thus decreasing the cost of each sold item and increasing the ROI of your campaign overall.

Check out this video to know more about Amazon PPC:

How to use A+ Content to conversion rate

There are several methods you can make the most effective usage of Amazon A+ Content. Let’s review some of the strategies for content and review best practices:

1. Showcase your product’s unique value proposition

When it comes to any form of marketing using content, it’s essential to emphasize the advantages your product provides to the consumer — what issue/need/want your product tries to address and address.

The additional text and images included within A+ Content are the ideal way to show the features that make your product unique and efficient.

2. Offer relevant product information

In particular, when it comes down to larger purchases, consumers are keen to gather as much information as they can about the product they’re planning to invest a substantial sum of money for.

Giving as much pertinent information about the product as you can increase the speed of the purchase process and control expectations, so they know exactly what they will get from the purchase.

3. Make your content simple to read

This is particularly true for products that have several functions and features and can meet a range of demands at one time.

Videos, images, as well as specific and targeted text, can assist customers to know the benefits and application of these products.

4. Answer the most commonly asked customer queries

One method to create Enhanced Brand Content on Amazon is to check out the review, question, and comment sections of the description of your product.

A+ Content provides a fantastic method to answer unanswered questions visually and in a way that is engaging, giving your customers the impression that you’re taking care of their concerns before they even speak up!

5. Make your product stand out from the other products

Amazon is a very competitive market. It’s becoming harder to find items that offer a decent margin, and also where the market is not overly crowded with competitors trying to grab their slice of the pie.

One method to make your brand stand out is to stand out with attractive content marketing, which is why Amazon A+ Content is nearly the only option available.

Additionally, you can add Amazon EBC can help you reduce some of the advertisements that Amazon has placed on your product listing to ensure that your customers aren’t lost in the crowd.

6. Make use of Amazon EBC to communicate your brand’s story

While price is an extremely influential factor in purchasing decisions, however, a compelling and engaging brand’s story can tip the balance to your advantage.

Your brand may have been operating for several hundred years, demonstrating long-standing excellence and expertise or helping poor communities, helping them earn a living You’ll want to let your customer know about it!

A strong brand story will ensure the quality of your product and showcases the values of your brand. Making it easier for customers to understand the value of your brand is essential particularly if your product is priced competitively high and competes with a marketplace well-known for its deals.