How to Find Winning Keywords for Your Amazon PPC Campaigns

Before you can start researching keywords for your Amazon PPC campaigns, it’s important to understand your target audience and what they are looking for. Ask yourself questions such as:

• What problems does my product solve?
• What are the benefits of my product?
• What kind of language do my customers use when describing my product?
• What are the pain points or challenges my customers are facing that my product can address?

By understanding your audience and their search intent, you can start to build a list of relevant keywords that will attract the right kind of traffic to your product listing.

Use Amazon’s Auto-Suggest Feature

One of the easiest ways to start building a list of potential keywords for your Amazon PPC campaigns is to use Amazon’s auto-suggest feature. This feature is built into Amazon’s search bar and offers suggestions as users start typing in their search query.

To use this feature, start typing in a relevant term for your product, and take note of the suggested keywords that appear. These suggestions are based on popular search terms that other Amazon users have searched for and can give you an idea of what keywords you should be targeting.

Research Your Competitors’ Keywords

Another way to find winning keywords for your Amazon PPC campaigns is to research your competitors’ keywords. Look at the product listings of your top competitors and take note of the keywords they are using in their titles, descriptions, and bullet points.

You can also use tools such as SellerApp, Amazon-ASIN, Helium 10, Jungle Scout, or AMZScout to spy on your competitors and find out which keywords are driving traffic to their listings. By analyzing your competitors’ keywords, you can identify gaps in your own keyword strategy and start targeting the same keywords to drive more traffic to your product listing.

Use Amazon Keyword Research Tools

There are several keyword research tools available specifically for Amazon sellers, including:

• Amazon Keyword Tool: This free Amazon keyword research tool from SellerApp allows you to generate a list of relevant keywords for your product based on your seed keyword.
• Keyword Scout: This tool from Jungle Scout allows you to research and track profitable keywords for your Amazon PPC campaigns.
• Magnet: This tool from Helium 10 offers keyword research and analysis features to help you optimize your PPC campaigns.

Using these tools can save you time and effort in the keyword research process, and help you find winning keywords that you may not have thought of on your own.

Check out this video to know how to use SellerApp’s Amazon keyword research tool for your business:

Analyze Your Amazon PPC Campaign Data

Once you’ve launched your Amazon PPC campaigns, it’s important to analyze your campaign data to identify which keywords are driving the most traffic and conversions.

Use Amazon’s search term report to see which keywords are triggering your ads, and which ones are resulting in clicks and conversions. You can use this data to refine your keyword strategy, focusing on the keywords that are performing the best and eliminating the ones that are not.

Experiment with Long-Tail Keywords

While short, high-volume keywords may seem like the most obvious choice for your Amazon PPC campaigns, don’t overlook the power of long-tail keywords. These are longer, more specific phrases that may have a lower search volume but can be highly targeted and more likely to lead to conversions.

Experiment with long-tail keywords in your Amazon PPC campaigns to see if they drive more targeted traffic to your product listing. Use tools such as Google’s Keyword Planner or Ahrefs to find long-tail keyword ideas that you can test in your campaigns.

Conclusion:

Finding winning keywords for your Amazon PPC campaigns requires a thorough understanding of your target audience, their search intent, and the competition. By using Amazon’s auto-suggest feature, researching your competitors’ keywords, utilizing Amazon keyword research tools, analyzing your campaign data, and experimenting with long-tail keywords, you can create a targeted and effective keyword strategy that will drive more traffic and conversions to your product listing.

Remember to continually monitor and refine your keyword strategy as you launch and run your Amazon PPC campaigns to stay ahead of the competition and maximize your ROI. With these tips and tools, you can find the winning keywords that will help you achieve success on Amazon.