How to Make a Successful Amazon Advertising Campaign

Amazon’s PPC ads can be a proven way to increase your sales. It helps you keep your sales momentum up and propels you to the top of search results as Amazon’s competition heats up.

They are, the most powerful Amazon advertising tools sellers have access to. This tool can exponentially increase your sales.

To unlock that potential, you need to do your research thoroughly and have a solid amazon advertising strategy. This is not an easy way to increase Amazon sales.

We must first understand the basics of advertising strategies before we can move on to more advanced ones. Let’s get started.

Amazon Sponsored Ads Types

Amazon Sponsored Display, Sponsored Brands, and Sponsored Product are the three types of Amazon sponsored ads. These ads help you target different customers and serve different purposes.

Amazon Sponsored Products Ads

These are the most popular Amazon PPC ads. All sellers who have a professional account can access it.

Sponsored product ads are displayed on search results pages and product listing pages. They can be made with either ‘automatic or manual targeting.

Amazon’s algorithm manages an automatic campaign. It finds relevant keywords and sets bids based on your budget. Although it is a complete advertising solution, it does not deliver the best results.

Sellers, on the other hand, have to manage all aspects of manual campaigns. This allows for granular optimization but is time-consuming and requires a lot of research. Sponsored product ads may be targeted with keywords, ASINs, or product categories.

Sponsored Brand Ads

These ads are ideal if you’re looking to create a custom-tailored advertising campaign for your customers. These banner ads include your brand’s logo, message, and products. These ads can appear at the top of Amazon’s search results, either on the left-hand side rail or at the bottom.

These ads can only be used by brand-registered vendors, book vendors, agents, and sellers.

This is not all. Amazon Sponsored brand ads give you to access new metrics that are unique to your brand. This will allow you to measure the number of customers who are purchasing your brand’s products. To measure the effectiveness of your campaigns, brand discovery is an important tool.

Sponsored Display Ads

Amazon sponsored display ads to stand out because they don’t target keywords. Display ads target customers both on and off Amazon. Sponsored Display allows you to target customers by using product targeting or audience targeting. You can target high-intent shoppers and re-engage customers with audience targeting. It allows you to target segments based on customer behavior.

Sponsored display ads can only be purchased by brand-registered vendors, book vendors, or agencies.

This video will explain the benefits of using amazon sponsored display ads.

Note: Sponsored display ads don’t require a creative. Amazon will generate the creative automatically using assets and content from your listing.

Optimizing Amazon PPC Advertising Campaigns is Key to Success

Once you have identified the ads you wish to run, it is time to create a plan for optimizing them. This is a platform that pays per click, so each dollar you spend must generate a return. If campaigns are not optimized, they can quickly drain your budget or reduce your margins. A well-managed campaign can increase your sales.

These are the essential elements you must do to make a profitable Amazon PPC campaign.

Make sure you do keyword research effectively

Keywords are the foundation of all PPC ads. It is important to find high-converting and relevant keywords. Amazon has a lot of relevant keywords. Amazon’s search suggestions can help you do this. Amazon’s autocomplete will allow you to search for your product as a customer.

In this instance, however, you won’t be able to get the information you need to make informed decisions. You will need to use specialized tools such as the SellerApp Amazon keyword search tool. This tool will help you identify high-converting keywords and high-volume keywords, as well as all the data necessary to support it.

SellerApp’s advertising solutions include a keyword harvesting function that allows you to extract profitable keywords from your automated campaigns.

Negative keywords are best

Negative keyword targeting can be a great way of ensuring that your advertising spend isn’t wasted. Negative keywords should be flagged if they don’t generate any revenue or cost you money. This will make sure that your product does not appear for the keyword.

To improve ACoS and to run profitable campaigns, negative targeting is essential. What metrics should you pay attention to?

It is possible that a keyword is not being clicked on but no sales. This could indicate that it is a candidate for negative targeting. Optimizing your bids is a good idea if conversions are low. Negative targeting can be a solution if a keyword is still losing money.

Optimize your product listing

Your ad copy is equally important as your product listing. Your ad copy will drive traffic but your product listing must close the sale.

When creating product listings, there are some rules you should follow:

• Clear, concise, and clear content
• Highlight features and benefits of products
• High-quality images of products are recommended
• Don’t misrepresent your product

SellerApp’s optimization service for amazon listings can help you create conversion-friendly listings. They have years of experience in creating Amazon listings that sell!

Keep improving your campaigns

It is an ongoing process. Amazon PPC management can be a full-time job. Your campaigns must be optimized at least once every two weeks. This includes keyword targeting, bid optimization, keyword harvesting, and many other things.

No one can create a perfectly tuned campaign in one day. Once the data starts to trickle in slowly, you can see areas that need improvement, and then work on them.

Automating the repetitive parts of optimization can help you save time and reduce your workload. This detailed article will help you learn more about Amazon PPC Automation.

Once you have mastered the basics of creating a successful PPC marketing campaign, you can get started. Keep learning, keep trying new things and never stop learning to make Amazon PPC campaigns that are highly profitable. Good luck with your sales!