The beginner’s guide to selling on Amazon

It’s no secret that at Amazon we are obsessed with our customers. Our customers are looking for to be able to trust a place where they can buy a broad range of products. That’s the reason why sellers like you are essential.

We’re constantly seeking ways to increase the value to our customers and become the world’s most customer-focused company. Being Amazon seller Amazon seller, you play a part in providing those customers with greater selection, lower prices, and the best customer service.

The Amazon edge

Once you begin selling on Amazon you are part of a marketplace that houses sellers of all sorts, from Fortune 500 organizations to artisan makers of hand-crafted products. The sellers all have reasons: to connect with the millions of people who use Amazon for shopping.

• More than half of the products we sell in our stores come from independent sellers.
• More than 60 percent of multichannel vendors listed Amazon as their most profitable channel.
• The majority of the multichannel vendors choose Amazon to acquire customers.

Before you start selling

How do I register?

With two plans for selling (they’re described as Individual as well as Professional however they can be viewed as premium and standard), Amazon offers you the option of selling one product or even sell thousands. Before you start registration choose which one is the best choice for your company.

The Individual plan is $0.99 per sale. Alternatively, buyers who choose the Professional plan are charged $39.99 each month regardless of what number of products they offer. If you are selling over 40 products per monthly, then the Professional plan makes sense. No matter which plan you pick do not worry about choosing the wrong plan. You are able to change plans at any point.

Do not fret over making the incorrect decision You can alter your plans at any point. Be aware that in both situations there are additional selling costs to be paid.

What do you need to know in order to begin

To complete your registration, be sure that you have access to:

• Bank account number and routing number.
• Credit card chargeable
• National ID issued by the government
• Tax information
• Number for phone

How much does it cost to sell on Amazon?

There are many kinds of fees for selling that you can pay, based on your plan for selling and the kind of merchandise you offer.

Subscription fees

These are the charges you pay for the selling plan you choose They are different based the plan you choose.

• For the Professional selling plan, there’s one flat cost for $39.99 per month, and there’s no per-item cost.
• For the Individual Selling plan, there’s an $0.99 fee per item sold.

Selling fees

These fees are billed per sale and also comprise referral fees (which comprise a portion of the price of sale and differ based on the category of the item) as well as different closing costs (which are only applicable to categories of media).

Shipping fees

If you take care of the fulfillment yourself, Amazon shipping rates apply. The shipping costs we charge are depending on the category of product and shipping method chosen by the customer.

FBA fees

For the products that Amazon fulfils to your benefit (known under the name Fulfillment by Amazon FBA, or FBA) There are charges for fulfillment of orders, storage and other optional services.

What is Seller Central?

When you sign up with Amazon as an Amazon seller, you’ll gain the ability to access Your Seller Central account. Imagine Seller Central as your go-to resource for selling your products on Amazon.

It’s a gateway to your Amazon company and the one-stop solution for managing your account, including product information as well as updating inventory making payments, as well as finding relevant material to help you manage the waters of your Amazon business. It’s also where you can list your entire inventory.

Here are a some of the services you can accomplish with Seller Central.

• Track your inventory, and then update your inventory from the Inventory tab.
• Download customized business reports and bookmark templates that you use frequently
• Use tools for customer metrics to evaluate the performance of your sellers
• Contact Selling Partner Support , and help ticket tickets by via the Case Log
• Track your sales per day for all products that you offer on Amazon

How to list products

Listing your first product

To sell a product through Amazon it is necessary to first make a product listing. It is either possible to make sure that the listing matches an existing one (if there is another seller selling the same item on Amazon) or make an entirely new product listing (if it is your sole or the first seller).
The method used by sellers to upload their products and display them differs based the selling plan they have.

Simply put Sellers who have accounts with professional status are able to list their items in large quantities through bulk uploading, or inventory management through third-party software, while individual sellers sell their items in a single order.

After you have successfully listed your item, it will be accessible to B2C as well as B2B customers. This allows you to expand potential customers to your offerings with a single account without additional charges.

To know How to Create Your First Product Listing On Amazon in 2022? Step-by-Step Amazon Listing Tutorial

What you need to start listing products

In the majority of cases, items require an International Trade Number (GTIN) which can be as simple as an ISBN, UPC or EAN. Amazon makes use of these product IDs to determine the exact product you’re selling. If your product is listed and you’re able to match it, you don’t have to give an ID for your product because the item already has one. If you’re adding an item that’s brand new to Amazon and you’re not sure if you’ll require purchasing an UPC Code or ask for an exemption.

In addition to the Product ID. Here’s a few of the crucial information included in every product’s listing:

• SKU
• Product title
• Description of the product and bullet points
• Product images
• Keywords that search and related terms

Successful listing = successful launch

The best practices to add listing can make a huge impact on the success of your listings. Help customers to locate your offerings by including explicit titles, clear photos and short bullet points to your products. Beware of these factors that can harm your launch

Variation issues

Items that are only different in scent, color or size may be suitable to list as variations. Consider whether the buyer is likely to see these products in the same place. If not, you should list the products separately.

Image compliance

The images should be at the minimum of 500 pixels in size (increase by 1,000 pixels to 1000 for listings with high-quality) and set on a white background. The image should be at most 80 percent of the area.

Product IDs

Check to see if you’re meeting the requirements for UPCs for products as well as GTINs (Global Trade Item Number). A consistent set of codes will help ensure the quality of products listed on Amazon’s catalog. Amazon catalog.

The product detail page

The product details page is where buyers can view the products that is sold on Amazon. If you’ve purchased anything from Amazon and you’ve seen it, you’ll likely recognize the page that describes the product. It’s where shoppers can access all relevant information regarding the item they are interested in.

If several sellers offer the same item, Amazon combines data from each offer into a detailed page for the product (so we can provide our customers with the most optimal experience). It is possible to provide product information on the product detail page together with other manufacturers and other sellers as well as solicit reviews for the detail page If you feel that the information you have provided isn’t accurate.

While you’re developing your page of product details take a moment to consider the best way to help your customers locate your products, find the answers to their questions and then make a purchase decision. Make sure you provide the best possible satisfaction for your customers by creating product descriptions short, accurate and simple to comprehend.

How to deliver products

Selecting the right fulfillment option

Amazon sellers have two options for getting shoppers their stuff: You can do it yourself, maintaining your own inventory and shipping products to customers (merchant-fulfillment), or have Amazon take responsibility for packaging, labeling, and shipping products through Fulfillment by Amazon (FBA). Each comes with its own set of advantages. You just need to choose which one is the best fit for your company.

If you’re fulfilling your own orders

Merchant-fulfilled simply means that you sell and deliver products directly to customers. Amazon offers shipping costs depending on the category of product and shipping method chosen by the buyer, and it passes that amount for you to be paid in the shape credit for shipping.

Set shipping rates are applicable to all products that are sold through an Individual plan. Therefore, it’s crucial to figure out whether you’re able to still make money selling items. The Amazon Buy Shipping tool can help you save money on shipping labels by utilizing Amazon’s reliable list of shipping partners. send and confirm your orders and track your shipment.

The benefits of Fulfillment by Amazon

In all over the world, Amazon has more than 175 fulfillment centers, which have greater than 150 million square feet in storage. With FBA you can put your things on shelves.

Amazon also provides world-class customer service and return policy, in addition to other benefits (like automatic Prime membership and free Super Savings Shipping) which will help you grow your business quickly.

How Fulfillment through Amazon operates

Step 1 : Send all your items to Amazon. The inventory will be scanned, and put up for purchase.

Step 2 : Every time a customer orders, Amazon packages and ships the item directly to the buyer.

Step 3 : Amazon receives payments from customers and will pay you any funds that are available every two weeks.

Step 4 : Amazon’s customer service department handles inquiries, returns, and refunds.

You’ve made your first sale. What’s next?

Managing your Amazon business

The first sale you make is an important milestone, but it’s only the beginning the possibilities to increase your sales on Amazon. When your store is up and operating, there are a few things you should be aware of.

Performance metrics (and why they matter)

Amazon sellers are operating at an extremely high standard, so we can offer an effortless, enjoyable shopping experience. We refer to it as being obsessed with customers which as an Amazon seller, it’s about monitoring these important measures:

• The rate of order defect (a indicator of seller’s service standards) 1–1%
• Pre-fulfillment cancellation rate (initiated by seller prior to the shipment) The rate is 2.5 percent
• Late shipping rate (orders that arrive later than the date they were originally scheduled to ship) (4%)

You can monitor your performance and ensure that you’re meeting your goals within Seller Central.

Customer reviews

Reviews from customers are an essential aspect of shopping on Amazon and can benefit both sellers and customers. Be sure to know the correct and wrong method of obtaining more product reviews and to avoid any policy violations.