The Top Amazon SEO Tools to Boost Your Product Ranking

Vidyullatha Matcha
Amazon Selling Strategies
3 min readMar 21, 2023
amazon seo tools

If you’re an Amazon seller, you know that product ranking is crucial to your success on the platform. The higher your products rank, the more visible they are to potential buyers, and the more sales you can make. But achieving a high ranking on Amazon can be a challenging task, especially with the increasing competition in the marketplace.

Fortunately, several Amazon SEO tools can help you improve your product ranking and increase your sales. In this article, we’ll take a look at some of the best Amazon SEO tools available today.

Amazon SEO Tools

Keyword research is the foundation of any successful Amazon SEO strategy. The right keywords can help you rank higher in search results, increase your visibility to potential buyers, and ultimately drive more sales. Here are some of the best Amazon keyword research tools:

SellerApp

SellerApp is an all-in-one suite of tools designed for Amazon sellers to optimize their product listings and improve their rankings. The tool includes a keyword research feature that allows you to discover profitable keywords and track their performance over time. It also provides insights into your competitors’ keywords and helps you optimize your product listings to rank higher in search results. Additionally, SellerApp provides a product research feature that helps you find profitable products to sell on Amazon and a PPC analyzer to optimize your advertising campaigns.

Helium 10

Helium 10 is an Amazon SEO tool that provides a suite of features. The tool’s keyword research feature, called Magnet, helps you find high-traffic, low-competition keywords that can improve your product ranking.

AMZTracker

AMZTracker is an Amazon SEO tool that provides several features to help sellers improve their product rankings and increase their sales. The tool includes a keyword tracker that allows you to monitor your rankings for specific keywords and track your competitors’ rankings. It also includes a review tracker that notifies you of new reviews and allows you to respond to them quickly. Additionally, AMZTracker provides a sales tracker that allows you to track your sales data and identify trends and opportunities to increase your sales.

Sellics

Sellics is an all-in-one Amazon SEO tool that provides several features to help sellers optimize their product listings and improve their rankings. The tool includes a keyword research feature that allows you to discover profitable keywords and track your rankings for specific keywords over time. It also includes a product research feature that helps you find profitable products to sell on Amazon and a PPC manager to optimize your advertising campaigns. Additionally, Sellics provides a review management feature that allows you to monitor your reviews and respond to them quickly.

Jungle Scout

Jungle Scout is another popular Amazon SEO tool that includes a keyword research feature called Keyword Scout. The tool allows you to discover profitable keywords and track their performance over time.

MerchantWords

MerchantWords is a keyword research tool that uses real Amazon search data to help you identify the most popular and relevant keywords for your products. The tool also provides insights into search trends and competitor analysis.

Final Thoughts:

These are some of the best Amazon SEO tools available today to help you improve your product rankings and increase your sales. While each tool provides unique features, they all have the same goal of helping you optimize your product listings, discover profitable keywords, and monitor your competitors’ activities. Choose the tool that best suits your needs and budget and start optimizing your Amazon product listings for better rankings and more sales.

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