Tips for Better Ranking and Conversions — Amazon SEO
Amazon SEO refers to the process of optimizing your product listings so that they appear in the top positions on search results. One needs to have a good understanding of the A9 algorithm to know how it works and what the algorithm looks for while ranking products on the Amazon SERPs.
Besides keyword usage, the important parts of your product listing that need to be optimized are — title, description, backend keywords, reviews, images, etc. With Amazon SEO, the ranking of your Amazon listing depends on its performance and relevance.
This means that listings that perform well and are most relevant to a customer’s search query are the ones that will be ranked higher by the A9 algorithm.
Here are some tips for better ranking and conversions on Amazon SEO
1. Keyword Research and listing optimization
It is believed that customers mostly use long-tail keywords while searching for products on Amazon. Therefore, you must point your amazon keyword research towards finding long-tail keywords to use in your listings along with all other relevant keywords.
This helps narrow down your target audience to those who are keenly interested and improves the likelihood of them purchasing your product thereby improving your conversion rate.
All the keywords you finalize — relevant, backend, negative, and amazon long-tail keywords should be used strategically in your product description, bullet points, title, and all other parts of your listing.
The most relevant keywords with the highest search volume should be used in your title since the title is the first and foremost thing that customers see. So it plays an important role in ranking and can boost your overall sales when used correctly.
Along with the relevant keywords, optimize your product title with the name of your brand, color of the product, size, etc. Avoid using symbols and punctuation and ensure it is between 80–250 characters while optimizing.
Your product description should be optimized well with all the relevant information about the features and dimensions of the product. Your description content needs to be scannable and must not include information about your company or links to some external sites.
Following Amazon’s guidelines is very important concerning all of this because otherwise your listing could be flagged. If you follow the rules then your listing will be perfectly optimized for Amazon SEO and win high-ranking positions on Amazon SERPs.
2. Optimized images and infographics
You must use as many HD images as you’re allowed to showcase your product. This makes it more attractive to customers which in turn improves your conversion rate.
Lifestyle images of the product along with infographics highlighting the unique features of the product are important to provide the customer with ample information so that they make a purchase.
When it comes to optimizing images and infographics, you’re probably wondering what this has to do with ranking higher, right? Although it doesn’t have a direct impact on how the A9 algorithm works, it works towards increasing your sales rank and conversions which in turn influences your ranking on search results.
But keep in mind that you need to follow Amazon’s guidelines for the images you use. Ensure they are more than 1000x1000 pixels and zoomable.
3. Make use of PPC campaigns along with driving external traffic to your listings
Driving external traffic by providing links to your Amazon listings on advertisements you run on Facebook and other websites or even in blogs is a great way to increase your conversions.
You can also use Google Adwords search ads to drive customers to a specific landing page that is your Amazon listing. The higher the traffic, the higher the possibility that some percentage of visitors will convert.
Thus, your sales will improve and simultaneously improve your ranking. Run Amazon Sponsored ads as they are the most effective way to improve your ranking especially when you’re a new seller or a seller who is launching a new product. Improved ranking can be achieved by a marked increase in sales and customer reviews for any given product.
Check out this video to know the importance of Amazon Product Reviews:
Since it’s difficult for a new product to have these, Amazon Sponsored ads are the best way to improve your visibility and get in front of potential customers who will purchase your products and improve conversions and ranking.
Pro Tip: Take help from amazon PPC agencies like SellerApp, to run sponsored ads on Amazon.
4. Acquire genuine customer reviews
Everybody looks at the reviews for a product before deciding whether they want to buy it. Having a good number of genuine, positive reviews is pivotal to your sales which in turn highlights its importance to your Amazon SEO rank.
You can acquire reviews from customers with the help of automatic emails which you can send to customers who have purchased your products. This can be done through your Amazon API with the help of third-party tools.
Make sure you don’t violate Amazon’s rules and policies when it comes to acquiring reviews. You can also make use of the Amazon Vine program to get reviews. Now reviews can be both positive and negative and you have to be open to receiving both. Make sure you address negative reviews and resolve customers’ issues.
This demonstrates to other customers that you provide quality customer service and will convince them to buy your product. On the whole, effectively managing customer reviews increase your conversion rate and simultaneously your ranking.
Learning about Amazon SEO is very important to every seller, both old and new. The only way you can succeed on Amazon is if you rank high in the search results. And only if you rank high can you increase your conversions. Give importance to complying with Amazon’s guidelines and optimizing your listings well if you want to achieve winning positions with Amazon SEO.
