Ways to Optimize PPC Campaigns for Amazon Sellers
Being an Amazon seller, you are aware the importance of running successful PPC campaigns is crucial to bringing more customers and sales to your product. With so many competitors on Amazon it’s difficult to make your campaigns stand out.
In this blog, we will provide eight strategies for optimizing the effectiveness of your PPC campaigns to ensure you get more effective outcomes. Continue reading to find out more!
What Is Amazon PPC?
Before we go into optimizing strategies, let’s briefly examine what Amazon PPC actually is. PPC is a shorthand for “pay-per-click.” Essentially, it signifies that you as the advertiser, must pay Amazon the cost each when someone clicks on your advertisement.
There are two ways to display PPC advertisements through Amazon using two methods: Amazon Promoted Products and Amazon Advertising Products.
Amazon Sponsored Products are ads that are displayed in search results as well as page detail pages for products. They are auction-based, which means you must have to compete with other advertisers in order for the right to display your advertisement.
The cost you pay per impression is calculated by the amount you offer and the relevance of your advertisement is to the search of the customer. Amazon Advertising Products are ads which are shown on other sites and applications, as well as Amazon.com.
It costs a fixed amount per day to show your advertisement multiple times (impressions) using these advertisements. Both of these options can drive both sales and traffic, but it’s your responsibility to choose which option is the best fit for your company.
Watch the below video to know Amazon PPC Tutorial 2022 — How to Create Amazon PPC Campaign in Seller Central? Step-by-Step Guide
8 Ways To Optimize PPC Campaigns Amazon
Now that we’ve gone over the fundamentals about Amazon PPC let’s move on to optimization strategies! These strategies will help you improve the effectiveness of your brand’s PPC ads on Amazon and will help you get more effective outcomes.
1) Advertise Under Similar Products
One of the best methods to maximize your PPC campaigns on Amazon is to promote under similar products. Advertising for similar products allows you to get in front of many more potential customers since they’re currently interested by the kind of product that you offer.
While it may seem odd however, it’s often more affordable to promote with similar products. You’re targeting a particular audience, meaning there’s less competition and will pay lower per click.
2) Find Low ACoS Keywords
When it comes to optimizing PPC campaigns for Amazon it is important to remember that not all keywords are all created to be equal. ACoS is “advertising cost of sale” and is a measurement which measures how much you pay for advertising in relation to the revenue you make.
This, in turn, will tell you how effective your keyword is in making sales. It is important to choose keywords that have a low ACoS, meaning that you’re making sales for a minimal cost.
Finding the most relevant keywords can require time and effort but it’s a worthwhile time and effort. There are a variety of tools available there to help you identify low ACoS keywords as well as those in Amazon advertisements.
3) Improve Your Product Page Copy
Making effective content for listings is crucial for any seller on Amazon however, it’s essential when you’re conducting PPC campaigns. The text on your listing page needs to be persuasive and convincing to convince prospective buyers to purchase your product.
A few things you can do to enhance your product page copy are:
- Use keyword-rich titles.
- Write powerful bullet points that emphasize key selling points.
- Make sure that your photos are of high-quality and captivating.
Always request another opinion from someone on your team or a potential client to get an objective view on the content on your page for your product.
4) Write Better Ad Copy
It’s a simple idea however, writing better copy for your ads is among the most efficient ways to improve PPC ads on Amazon. If your advertisement isn’t properly written, it won’t succeed in generating sales.
Here are some suggestions to write better ads:
- Use keyword-rich titles.
- Write convincing descriptions that emphasize the advantages for your products.
- Create a sense urgency using words such as “limited time only” or “while supplies last.”
These methods are easy and effective methods to maximize your PPC campaigns to generate more sales and clicks. Test and track your campaigns to figure out the best strategy for your business and products.
5) Target Long-Tail Keywords
When you’re creating PPC campaign on Amazon Long-tail keywords are your most reliable companion. Long-tail keywords are much more specific and receive less search traffic than shorter-tail ones, however they are also more easy to rank.
In addition the long-tail keywords are also likely to be more affordable to buy and possess an increased conversion rate. The use of long-tail keywords is a great method to improve the effectiveness of your PPC campaigns and gain the most value for your money.
6) Adjust Your Ad Spend
Making the right ad spending is vital to optimize PPC ads on Amazon. If you’re not investing enough, your advertisements won’t be seen by enough people and you’ll not make enough sales to cover the cost of your ads.
However it could be that you’re losing cash and wasting resources when you’re spending too many. To maximize your advertising budget it is essential to determine the ideal amount and then modify according to that.
You can make use of the Amazon advertisements reports in order to determine the number of impressions your advertisements are receiving and other data that is relevant to your business. The tracking of PPC results can help you decide if you’re required to raise or lower the amount of your bids.
7) Track Your Results
It’s crucial to keep track of every aspect of your PPC ads on Amazon in order to optimize them and increase their effectiveness in the course of time. Numerous tools allow you to measure and optimize your campaigns like the Campaign Manager that is available in Seller Central.
These tools let you know the number of impressions, sales, clicks and other pertinent data your advertisements generate. Utilize this data to optimize your advertising campaigns and boost results.
8) Use Negative Keywords
Negative keywords can be a powerful method to build better ad campaigns. What are the ways that negative keywords aid in optimizing PPC ads on Amazon? Negative keywords improve your conversion rates and click-through rates by eliminating irrelevant results.
You can utilize to access the Search Terms Report in Seller Central to locate negative keywords. The report reveals the actual search terms that customers use to search for the products you sell. Search for keywords that aren’t pertinent to your products, and mark these as keywords that are negative in order to remove them from your search results.
By using these strategies and tips You can improve your PPC campaigns to be successful on Amazon and enhance the performance of your ads over time. After you have learned a few methods to optimize PPC ads on Amazon let’s talk about the basics that every Amazon Merchants should be aware of.
What’s The Purpose Of Optimizing Amazon Ads?
Optimizing PPC campaigns on Amazon enhances the performance of your ads and leads to more sales. You can gain more impressions, clicks and conversions by enhancing your ads.
It is also crucial for you to improve your campaign so that you save money on ads and to get a better ROI. Utilizing the best optimization techniques, you will be able to enhance your PPC campaigns and increase the sales you make on Amazon.
Watch the short video below to know Best Ways to Optimize Your Amazon PPC Campaigns in 2022
Why Spend Money Optimizing PPC Campaigns Amazon?
It does take an enormous amount of time and money to boost the effectiveness of your PPC advertising on Amazon. However, we believe this is worth the effort. Here are a few reasons:
1) Improve Ad Performance
If you optimize the performance of your PPC campaigns, you’ll be able to increase the effectiveness of your ads and gain more impressions, clicks and conversions. In time it will result in increased the number of sales and yield a greater ROI.
2) Save Money
Making the most of your PPC campaigns will reduce your costs in the long term. This is due to the fact that you’ll be able to optimize your advertising budgets , and decrease expenditure on advertisements that don’t give you the results you want.
3) Increase ROI
Also, you should make sure you optimize PPC campaigns to improve the return on investment and earn more for every dollar you spend. You can improve the effectiveness of your Amazon campaigns and increase your performance over time by using the best strategies.
How Much Does It Cost To Run An Amazon PPC Campaign?
While there’s a range of budgets AmazonBrands can invest in PPC however, the typical is a few thousand dollars per month. However, that figure may vary depending on the category of your product competition, as well as other elements.
To figure out the amount you’ll need to spend on PPC campaigns, begin by looking at your competitors. Examine other brands in your particular product line to find out what they’re spending on PPC. This will provide you with an idea of the typical budget for your particular product category.
It is also possible to use the Amazon Advertising Cost of Sales (ACoS) measure to assess the effectiveness of your PPC spending. ACoS is a measure of the amount you spend on advertisements in relation to the revenue generated by the advertisements. If you have a low ACoS, it means that you’re paying less for ads and you’re making more sales.
To maximize the effectiveness of your PPC campaigns, you should aim for an ACoS that is lower than your desired ROI. It is possible to use the ACoS measurement to increase the effectiveness of your advertising campaigns and increase your performance as time passes.
