1.1.8 — Rule’s Parameters

Stefano Starkel
Aug 25, 2018 · 3 min read

How does Zon.Tools work? Pick our Interactive Rule Flow Bot brain here: www.zon.tools/flow

Keyword Guardian:

KWG works every 6 hours on 4 main triggers(thresholds):

  • Min Action Clicks
  • Max Spend
  • Max ACoS
  • Min. Conversion Rate %

KWG will wait for one of the 2 conditions before starting working:

  1. The Keyword reached “Max Spend” without sales → KWG will pause regardless of the number of clicks it has
  2. The Keyword reached “Min Action Clicks” → KWG will then look at ACoS
  • If ACoS is above threshold → Pause
  • If ACoS is below threshold → Enable
  • If “Min. Conversion Rate %” is set we will look for 2 conditions before pausing a Keyword:
  • CR is below the threshold
  • ACoS is within the 90th percentile and 100th percentile of your “Max ACoS

Keyword Recycler:

KWR every 6 hours and will create “TESTAd Groups where it will test lower bids for any Keyword that KWG has paused
The new bid is calculated based on:

  • CPC
  • CR
  • Spent
  • Max ACoS

KWR currently works only for “Exact” match Keywords
KWR bid range is NOT limited by “Min Bid” nor “Max Bid”, and it is static

Keyword Miner & Term-Inator:

KWM and TI work every 6 hours on 3 main triggers (thresholds) on last 60-day data:

  • Min Action Clicks
  • Max Spend
  • Max ACoS

KWM and TI will wait for one of the 2 conditions before starting working:

  1. The Customer Search Term reached “Max Spend” without sales → TI will pause regardless of the number of clicks it has
  2. The Customer Search Term reached “Min Action Clicks” → KWM and TI will then look at ACoS
  • If ACoS is above threshold → TI will Negate
  • If ACoS is below threshold → KWM will Mine​​​​​​​

How KWM mines:

Exact Campaign: Exact Match
Phrase Campaign: Phrase Match + Negative Exact
Broad Campaign: Broad Match + Negative Phrase

How TI negates:

Phrase Campaign: Negative Exact
Broad Campaign: Negative Exact
Auto Campaign: Negative Exact

NOTE: The maximum amount of allowed words for a negative term is 4.
Any term longer than 4 words will be added as a negative keyword but truncated.

Example:
Bad Performing Search Term: “silicon mat for baking cookies
Resulting Negative Keyword: “silicon mat for baking

Bid Gambler:

BG works once every 7 days on 3 main triggers (thresholds):

  • Clicks
  • Bid
  • Bid Increment

Every 7 days we look at the Keyword’s clicks.
If Clicks = ZERO → change bid t0: Old Bid + “Bid increment

BG will deactivate itself when the first click is reached, and never run again for that Keyword.
BG bid range is limited by “Max Bid
BG does not work on TEST ad groups

Bid Nailer:

BN works EXCLUSIVELY on Manual, Keyword Ad Groups. Every 6 hours on 3 main triggers (thresholds):

  • Min Action Clicks
  • CPC
  • Bid Increment

BN will wait for following conditions before starting working:

  1. KW reached “Min Action Clicks
  2. KW is Enabled

If both conditions are met, every 6hours we will change your bid to: CPC + “Bid Increment

BN bid range is limited by “Min Bid” but NOT by “Max Bid”.
BN does not work on TEST ad groups

Auto-Mate:

AM works EXCLUSIVELY on Auto Ad Groups. Every 6 hours adjusts your bid based on your ACoS goals (“Max ACoS”).

AM will start automating after 14 days, and will ALWAYS skip the previous 2 days of data when calculating the new bids

The new bid is calculated based on:

  • CPC
  • CR
  • Spent
  • Max ACoS
  • Min Bid
  • Max Bid

AM bid range is limited by “Min Bid” and “Max Bid”.

How does Zon.Tools work? Pick our Interactive Rule Flow Bot brain here: www.zon.tools/flow


Originally published at Zon.Tools.

Amazon Advertising Strategy & Automation

Zon.Tools is the leading Amazon Advertising Optimisation Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. PPC on Autopilot. Because Time is Money

    Stefano Starkel

    Written by

    Online Entrepreneur and 8 figures Amazon Seller, he’s the strategist behind www.zon.tools algorithms. He has presented at several high-profile masterminds

    Amazon Advertising Strategy & Automation

    Zon.Tools is the leading Amazon Advertising Optimisation Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. PPC on Autopilot. Because Time is Money

    Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
    Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
    Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade