Amazon Product Attribute Targeting


Product Attribute Targeting is a new way to target manual Sponsored Product campaigns.

It allows sellers to buy impressions by bidding on ASIN or Category (brands, prices, and ratings).

Amazon advertisers have now more control over the way they target customers with Sponsored Product Ads using product targeting.

With product targeting, it’s easier to reach shoppers as they browse detail pages and filter search results for specific products similar to yours.

Learn how to best structure and manage these new PAT and EAT features!

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Originally published at Zon.Tools.

Amazon Advertising Strategy & Automation

Zon.Tools is the leading Amazon Advertising Optimisation Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. PPC on Autopilot. Because Time is Money

Stefano Starkel

Written by

Online Entrepreneur and 8 figures Amazon Seller, he’s the strategist behind www.zon.tools algorithms. He has presented at several high-profile masterminds

Amazon Advertising Strategy & Automation

Zon.Tools is the leading Amazon Advertising Optimisation Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. PPC on Autopilot. Because Time is Money

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