Avoid the Obvious

I dislike it when I hear “obviously”.

As in, “Obviously you would do it that way- that’s the way it’s done.”

“Well, obviously.”

“Isn’t it obvious to you?”

No. It isn’t.

Don’t they see…there’s no fun in the obvious.

Fun is in the cracks. Hidden.

Waiting for someone to uncover.

Check obvious at the door. Leave it for someone else to find.


  1. Think of something you do often, following an “approved solution”
  2. Come up with a different way to do it
  3. Apply this concept to other things

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