The Logic of Investment — by Larry Li

Sue Xu
AMINO insights
Published in
2 min readMay 17, 2023

We are excited to announce that AMINO Founding and Managing Partner, Larry Li, released his new book, Logic of Investment.

You probably know Larry Li, a VC investor with over 10 years of experience in the industry, is a KOL having 600 thousand followers on Tik Tok.

As his influence kept growing, he felt that he had a responsibility to feed back his followers. He decided to write a book to share his knowledge and experience in the VC industry and educate newcomers on how to sort out the logic of investment.

Nowadays, many investors make decisions impulsively and just follow the trends to invest in the projects their peers have invested. In fact, this method is rather irrational, neither meets the needs of the current era of rapid development. Larry believes that as the times continue to change rapidly, investors should keep updating their investment skills and strategies. Therefore, he wrote this professional, scientific, and systematic investment guidebook to help investors enhance their capabilities.

The book takes investment as the core and starts with investment planning by introducing the investment process and planning, investment feasibility and market analysis, business model theory, team screening, target customer research, project evaluation, founder selection, due diligence, negotiation skills, and equity allocation. It provides investors with practical investment plans.

Most of the cases in the book come from Larry’s personal experience thus every story is extremely valuable. In addition, the investment skills summarized in the book are all based on Larry’s practical experience over a decade. All are practical and operable.

Some of the contents are expounded in this type of books for the first time. They can largely enrich readers’ learning experience and help them efficiently understand the logic of investment.

The book was not just written for investors, it is also a useful textbook for startup founders who are trying to build market-recognized businesses.

Larry made the Forbes Midas List and was among the Top 10 of the world’s best seed round venture capital investors in 2023.

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Sue Xu
AMINO insights

Partner @AMINO_Capital (aka zPark Capital); investing in over 80 early stage startups in their seed, A and B rounds. Mentor/Judge @BigIdeasCal, #stanfordGSB