My Co-Founder And I Made a Bet.
It went like this.
For the month of September we would connect with as many potential customers for our Prospecting & Lead Generation service, and aim to qualify new connections and start conversations about how we help companies grow their Sales. The one with the most amount of Followers by the 30th of September wins.
The Loser buys a steak dinner and a bottle of seriously good wine.
I had a head start of a 1000 odd Followers.
Now… in between our work, I thought this would leave him little time to find and connect with people that matter. I stressed it needs to be people worth connecting to with a relevant message, that will benefit our business.
Quality counts and having Connections for the sake of it, I would argue, isn’t best practise and doesn’t count in your favour in the long run. ( ask the LION crowd, or maybe I’m wrong). What we want are people interested in learning how to utilize the potential of LinkedIn to grow their Business ie. Finding Prospects who are interested, fit a certain profile of buyers persona, and can help influence or motivate solutions to problems their company has.
We recently had a workshop with a Business School’s Executive Course Sales team Dev and explained to them the benefit of growing your network, and how a ‘Like’ ie. The Activity from a 1st Degree Connections is then seen by your second and 3rd degree network if there are further Likes or Comments from your 2nd Degree network.
It’s the classic Network effect that platforms like LinkedIn, YouTube, Facebook and AirBnB aim for when acquiring users.
How does this relate back to my profile and my business?
Well it means that you can reach exponentially more people, with each new 1st Degree connection. You get potentially in front of a 1000 people( average number of connections ), and then if ALL of them ‘Like’ your post, with the assumption they all don’t have the same mutual connections you can get in front of 1 million people. Odds are, even with a 90 % overlap ,then your posts get seen by 100,000 people. If only a 100 people relevant to you click ‘Like’ a post which they find interesting, educates or informs them, then the chances are , even if we take it down to 10 % of a 1000 average connections, then at least a 1000( 100x10 1st degree connections) people view your Post /article, which still isn’t bad if you post daily.
5 posts a week times (x) 4 weeks, which is 20,000 views per month — helping you stay top of mind, and adds to your chances of starting a Sales conversation.
What do you think? Is this worth spending 30 minutes on this every day if you’re a Salesperson/CEO or Business Developer?
If you don’t have the time or want to find out how we help customers connect with a minimum of a 1000 prospects or potential customers, and start conversations, Connect with me here on LinkedIn and let’s chat.
Andries
