Amplify.ai’s Conversational AI platform drives engagement on Facebook Messenger at superhuman scale
Displaying the unparalleled capabilities of AI Chat Assistants, Amplify.ai, the industry’s first enterprise-class conversational AI platform, has driven more than 30 million engagements over social media (Facebook, Facebook Messenger and WhatsApp) during the Lok Sabha poll counting day, i.e. 23rd of May, 2019. These engagements were conducted on behalf of the Top-4 media houses in India.
More than 30 million news updates were delivered to over 4 million unique users by Amplify.ai on the 23rd of May. The AI-based approach helped in the personalization of news updates, thereby driving superlative engagement during poll counting. It translated into 9 lakh comments and 5.8 lakh messages, which are 2.3 and 3.5 times the average respectively. The news channels that had deployed Amplify.ai’s conversational AI solution were able to draw traction from 3.6 lakh unique users (2.1x of the average). Similarly, 2.1 lakh unique users (3.5x of the average) had messaged during the counting period.
As per Amplify.ai, the people’s response to the Lok Sabha results has been affirmative as more than 2 lakh congratulatory interactions took place during the poll count. This includes comments, reactions, and messages sent by the users consuming and interacting news. Similarly, female engagement on the conversational platform was also in line with the higher female voter turnout on the ground.
Amplify.ai’s Conversational AI platform supports multiple languages including English, Hindi, Marathi, Telugu, Bangla, and more. Its chat assistants have been deployed by publishing companies including Zee News Hindi, Zee News English, WION, DNA, NW18 — English, Hindi + Regional Languages, The Quint, ABP Live, ABP News and ABP Majha alongside others. Till date, Amplify.ai has catered to more than 200 million end-users and has successfully driven over 3 billion consumer engagements.
The deployed AI assistants leverage machine learning to analyse the implicit and explicit inputs of the users. This enables them to target curated content to the users and as a result, they directly increase users’ overall engagement and the time spent on individual stories — with as much as 75% more returning users.
This Lok Sabha season, the user adoption has been beyond expectations and has displayed the proclivity of users to consume personalized communications. This clearly points towards the future potential of AI assistants across a number of market applications including Public Relations, Corporate Communications, and so on. This development will eliminate several bottlenecks — including scalability- and precision-related challenges — from the market, thereby unlocking new avenues of growth and productivity throughout the world.
To learn more about Amplify.ai, visit Amplify.ai, message our conversational AI at m.me/Amplify.ai.Company or email our humans at sales@amplify.ai !
