The Four Laws of Design Program Management

Dave Malouf
Amplify Design
Published in
4 min readMar 18, 2020

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Managing people, time, processes, and budgets across a set of programs, any programs is hard. To do it well though requires some level of literacy into the different types of activities that are being performed. A program manager can’t just assume that the same rules apply for all the different types of activities that need to be done to achieve success.

As much as many would like to think that design is just like programming, it is not. It is not the constructive tinkering of code in order to mass create function. Design has elements that look like that, but design has other vectors that it has to consider that impacts how we think about managing design work.

Fidelity

When we create objects we can do so at different fidelity. We can easily understand this when we look at the video above. We can understand that different levels of fidelity have different needs in terms of time.

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Dave Malouf
Amplify Design

Dave Malouf is a specialist in Design Operations with over 25yrs experience designing and leading in digital services. I coach ppl and act as a thought partner.