Accelerated Mobile Pages serves to speed up access to sites via mobile device, when your site has an AMP version is automatically generated cache on the servers of the Searchers (Google, for example) serving your page automatically from their servers. So, the bot of the Searchers (Google Bot) has the responsibility to keep this cache up to date.

How difficult to generate site in AMP version?

All CMS support put image, video, etc within the content of the news, putting HTML tags of image, video, ads, etc. inside the content. When we are talking about AMP there are some tags that change from the standard format of HTML.

WordPress has plugin for this because I would use the Amply?

When installing a plugin it will do this conversion of HTML tags (usually are many) using your application server, in the case of WordPress it uses PHP. Consequently, the server resource consumption rises to each access in the AMP version, WordPress needs to convert this HTML tags to amp tags.

Want to understand more about the AMP tags go to: AMP HTML Specification

Generating AMP versioned with Zero Development

Especially when not using CMS that have plugins that makes this conversion “automatically” is not trivial to develop this automatic conversion.

Thinking about it the Amply brings a solution to generate versions of articles (news pages) automatically and with zero development, simply passing the URL of the page that you want to generate.
Helping to lower the cost of your processing infrastructure to deliver this new format.

How is the content of my site identified?

It is known that there is no “defined pattern” of the HTML tags to be used to put the contents of the news inside and the Amply works for any type of site we use Artificial intelligence to automatically recognize the location where the content of the News (URL) We’re suing.
Thus learning automatically with sites that have been previously processed. We have large portals being indexed daily to learn how to locate the content of your site.

That must cost you dear

The Amply has (and always will) plan for free without limit access, you do not need to pay anything to use, simply use.
If your site requires support, layout customization, use own domain, reduced cache time, and so on, we offer an advanced version.