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An honest Startup story

A smooth sea never made a skilled founder

  • About
  • Factorial HR Software
  • The value of metrics vs the relevance of what has been done

    The value of metrics vs the relevance of what has been done

    I was recently discussing the value of metrics in an early stage organization like Factorial, where I found myself defending the value of…
    Go to the profile of Jordi Romero
    Jordi Romero
    Aug 6, 2019
    Everything you wanted to know about Factorial’s €2.8M Seed Round but were afraid to ask

    Everything you wanted to know about Factorial’s €2.8M Seed Round but were afraid to ask

    Factorial raised a €2.800.000 Seed Round from three great investors, and I want to tell you how it went and everything we learned
    Go to the profile of Jordi Romero
    Jordi Romero
    Oct 1, 2018
    The five SaaS tools our SaaS startup can’t live without (+ full list)

    The five SaaS tools our SaaS startup can’t live without (+ full list)

    List of SaaS tools we use to run Factorial. Intercom, Chartio, Github, Salesforce, Slack and Redbooth. + 40 other tools.
    Go to the profile of Jordi Romero
    Jordi Romero
    Jun 29, 2017
    Factorial’s first outside round: 500.000 € from angels and others

    Factorial’s first outside round: 500.000 € from angels and others

    A small group of very talented business angels and two strategic funds joined us on our mission to change the Human Resources landscape…
    Go to the profile of Jordi Romero
    Jordi Romero
    Jun 15, 2017
    We found the perfect VP of sales, and we didn’t hire him

    We found the perfect VP of sales, and we didn’t hire him

    UPDATE: This story has been moved to my own domain:
    Go to the profile of Jordi Romero
    Jordi Romero
    May 14, 2017
    Finding our Product Market Fit

    Finding our Product Market Fit

    Startups are often measured against certain milestones: pre-revenue, product/market fit, traction, scale... Those are some terms used to…
    Go to the profile of Jordi Romero
    Jordi Romero
    Apr 27, 2017
    Why hiring for an early stage startup is hard

    Why hiring for an early stage startup is hard

    Where? Who? And the Zuckerberg test
    Go to the profile of Jordi Romero
    Jordi Romero
    Apr 6, 2017
    My 5 jobs as a startup CEO

    My 5 jobs as a startup CEO

    Each step in my career made it harder and harder to explain “what I do” to my family. “I create websites” was the easiest one. From there I…
    Go to the profile of Jordi Romero
    Jordi Romero
    Mar 24, 2017
    Understanding our investors: from business angels to venture capitalists

    Understanding our investors: from business angels to venture capitalists

    Many times ambitious expeditions require of outside investment. Christopher Columbus couldn’t have crossed the Atlantic without the funding…
    Go to the profile of Jordi Romero
    Jordi Romero
    Mar 16, 2017
    Getting the first customers into the funnel

    Getting the first customers into the funnel

    One of the most exciting and stressful things of a startup is that everything needs to be done, so our challenge is always to manage when…
    Go to the profile of Jordi Romero
    Jordi Romero
    Mar 9, 2017
    Finding someone to risk it all together with

    Finding someone to risk it all together with

    One of the most defining aspects of a new company is its founding team. I’ve seen startups with a solo founder and teams of 4–5 founders…
    Go to the profile of Jordi Romero
    Jordi Romero
    Feb 26, 2017
    The first day of our startup

    The first day of our startup

    The first day of our start-up was kind of weird. First, because there’s not really a first day, but a sequence of late evenings, week-end…
    Go to the profile of Jordi Romero
    Jordi Romero
    Feb 16, 2017
    Setting sails for a new startup journey

    Setting sails for a new startup journey

    I’ve always loved reading other startup’s stories and their founders confessions. Now it’s my turn to feed the curious people out there…
    Go to the profile of Jordi Romero
    Jordi Romero
    Feb 9, 2017
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