40 One-Sentence Marketing Tips

Advice for anyone who wants to make an impact.

Marketing gets a bad rap.

But that’s because most marketing is bad.

Following are a collection of concepts to help you think differently about how to spread your message, connect to your customers, and make an impact.

1. Marketing is storytelling and the most interesting stories are true.

2. Marketing is the art of making people believe in possibility.

3. The best marketing strategy is to create a great product.

4. Customers are not as smart or dumb as marketers think.

5. Scared marketers become failed marketers.

6. You can buy exposure, but you can’t buy attention.

7. If you interrupt someone with a marketing message, it better be more interesting than the thing you interrupted.

8. To learn how to capture an audience’s attention, notice how someone captures yours.

(Btw, For The Interested will show you how to capture attention.)

9. The more your marketing sounds like marketing, the worse it will perform.

10. The most valuable marketing can’t be bought — it can only be earned.