Be Specific.

It’s how you become unique, focused, and understood.

1. Be specific with your goals.

2. Be specific about your audience.

Aim your work at somebody, not everybody.

3. Be specific in your communication.

4. Be specific in your requests.

The way to get help from someone isn’t to ask them for help — it’s to ask them for EXACTLY what you want them to do to help.

5. Be specific about success.

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