How To Get More True Fans

Seven ways to turn people who see your creations into fans.

For The Interested
Published in
6 min readFeb 5, 2020

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You make a thing, share it with the world, and people like it.

What you hope happens next is those people become your true fans, spread the word, and support your future endeavors.

But too often what happens is they just move on to the next thing in their social feed, inbox, or playlist.

That’s because many creators make a few common mistakes that reduce their ability to convert people who enjoy one of their creations into ongoing fans.

Here are a few ways to avoid those mistakes and turn casual observers into true fans…

1. No Lead Magnets

It’s great so many creators understand how important it is to have a direct connection to their audience and realize a fan’s email address is by far the most valuable connection you can have with to them.

But too many creators try to grow their email list in the wrong way.

The common practice of using a lead magnet to convince people to give you their email address does more to prevent people from becoming your true fans than it does encourage them to do so.

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Josh Spector
For The Interested

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