How I Doubled The Reach Of My Facebook Posts Without Spending Money

9 ways I get more people to see what I post.

My Facebook page isn’t huge…but it’s growing.

While my For The Interested newsletter is closing in on 12,000 subscribers, its Facebook page currently only has 2,200 fans.

But the page’s posts are reaching an average of 1,185 people which is a big percentage of my audience — especially considering it’s happening without paid promotion of the posts.

As you can see below, this is almost double the reach I got a month ago.

So, how am I doing it?

I adopted the following nine practices — they may not work for everybody, but they’re certainly working for me.

1. I don’t post links.

Facebook doesn’t want us to send people off of Facebook.

Therefore, its algorithm favors posts that feature content which lives on Facebook as opposed to links that lead people to other websites.

This means if we post content natively on Facebook — text posts, photos, or videos —…