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How To Get Over Your Fear Of Self-Promotion

Stop lying to yourself and do something about it.

Don’t worry, you’re not an asshole. (Probably.)

You fear self-promotion because you worry you’ll be perceived as selfish, obnoxious, pretentious, or Kanye West.

But that’s not the real reason you avoid it. That’s the story you tell yourself.

The truth is you hate self-promotion because you don’t believe the work you do provides value to people.

Because if you believe your work provides value to others, you will want as many people as possible to experience it and won’t feel bad promoting it.

The promotion of work that provides value is a generous act, not a selfish one.

So why does it feel so selfish?

There are two reasons why self-promotion makes you uncomfortable:

1. You’re too insecure about your work to recognize the value you create. That insecurity will impede your success.
2. Your work doesn’t provide actual value. Deep down, you know it and so you refuse to promote it.