How To Get Over Your Fear Of Self-Promotion

Stop lying to yourself and do something about it.

Josh Spector
Sep 9, 2016 · 2 min read

Don’t worry, you’re not an asshole. (Probably.)

You fear self-promotion because you worry you’ll be perceived as selfish, obnoxious, pretentious, or Kanye West.

But that’s not the real reason you avoid it. That’s the story you tell yourself.

The truth is you hate self-promotion because you don’t believe the work you do provides value to people.

The promotion of work that provides value is a generous act, not a selfish one.

There are two reasons why self-promotion makes you uncomfortable:

  1. You’re too insecure about your work to recognize the value you create. That insecurity will impede your success.
  2. Your work doesn’t provide actual value. Deep down, you know it and so you refuse to promote it.

I don’t know which reason is true in your case, but I know if you hate promoting your work, at least one of them applies.

Here’s what to do about it.

If your work provides genuine value…

Don’t be insecure about it. You owe it to the world to share that value.

Be generous with your expertise, creativity, and creations. People won’t hate you for it — they’ll thank you for it.

If your work doesn’t provide genuine value…

Have the courage to be honest with yourself about it.

Go back to the drawing board and figure out how to adjust or create something that will provide value.

All the self-promotion in the world won’t help a product that doesn’t provide value, so the sooner you recognize your flaws, the better you’ll be for it.

But whatever you do, don’t pretend the reason you avoid self-promotion is because you worry what others will think of you.

For more actionable ideas to improve your work, art, and life check out my For The Interested newsletter.

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

Josh Spector

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I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

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