How To Make Something So Unique It Can’t Be Ignored
Four ways to create work that stands out.
Most creations start out as generic ideas.
But in order to attract an audience for your work, you need to mold that generic idea into something unique.
Here are four ways to do that…
1. Create A Unique Format
Let’s say you’re a comedian who decides to start a podcast.
That’s a great idea…unless you’re going to start a podcast that’s just like the million other comedian podcasts out there.
The world doesn’t need another Marc Maron or Joe Rogan — we’ve already got them — and nobody’s clamoring for a show where yet another comedian interviews their comedian pals about their lives or whatever crazy thing happened at an open mic last weekend.
If you launch a podcast whose format is the same as every other podcast out there, it will be easy to ignore. Because no matter how hilarious you may be, the format is generic.
But there’s a better way.
One of the best ways to transform a generic idea (“I want to have a podcast”) into an idea…
