How To Make Something So Unique It Can’t Be Ignored

Four ways to create work that stands out.

Josh Spector
Nov 13, 2019 · 5 min read

1. Create A Unique Format

Let’s say you’re a comedian who decides to start a podcast.

If you launch a podcast whose format is the same as every other podcast out there, it will be easy to ignore. Because no matter how hilarious you may be, the format is generic.

But there’s a better way.

  • What if each episode of the podcast featured the host interviewing the family members of another comedian instead of the comedian themselves?
  • What if the podcast didn’t even feature the host on it? Each episode could be “hosted” by someone they know who tells stories about their experiences with the host and/or reveal things they know about the host?

2. Aim For A Specific Audience

Let’s say you’re a musician about to make a video for your new song.

You want to create things for somebody, not everybody. And the more generic your target audience, the more generic your creation is likely to be.

The opposite is also true.

3. Combine Two Unrelated Influences

Let’s say you want to write a blog post about marketing.

One of the biggest reasons creations fail to stand out is because they only pull from expected sources.

To get your ideas noticed incorporate influences from other genres or fields that nobody — or few people — have ever thought to combine before.

4. Amplify A Weakness As A Strength

Let’s say you’re a salesperson who has to sell a product that’s more expensive than your competition.

Being expensive isn’t inherently a bad thing — it’s just different than being inexpensive. When you see that you can lean into it and transform what may seem like a weakness for some, into a strength for others.

This concept applies to anything you create and every idea you come up with.

The Next Step…

For more actionable ideas about how to produce, promote, and profit from your creations check out next week’s For The Interested newsletter.

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

Josh Spector

Written by

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences.

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade