How To Write An Effective Follow-Up Email After Meeting With Someone

Six tips and a template.

1. Have one clear goal for the email.

Get clear on your goal before you write the email and decide what action you want the recipient to take as a result of it.

2. Write like a minimalist.

The longer your email, the less likely the recipient is to read and act on it.

3. Make it skimmable.

4. Write like a friend, not a stranger.

Your tone should be familiar, friendly, and emphasize the connection you made with each other in the meeting.

5. Don’t use a boring subject line.

Subject lines are an opportunity to express your brand, connection to the recipient, and/or the action you want them to take.

6. Include a postscript.

It’s a way to strengthen your relationship with the person and use information you learned about them in your meeting to build your bond.

And now, here’s that follow-up email template I promised you…



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Written by

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

Written by

Josh Spector

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

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