How To Write An Effective Follow-Up Email After Meeting With Someone
Six tips and a template.
The true impact of a meeting is determined by what happens after it ends.
And the first step of that post-meeting phase is a follow-up email.
Following are a six things I’ve learned increase the effectiveness of follow-up emails and a template you can use to guide the next one you craft.
1. Have one clear goal for the email.
Don’t just send a follow-up email to be polite.
Every email you send should have a specific purpose and be designed to accomplish a goal.
Get clear on your goal before you write the email and decide what action you want the recipient to take as a result of it.
Do you want them to request a proposal? Are you hoping for an introduction to somebody else they know? Is it about strengthening your relationship with them? Getting another meeting? Making a sale?
It doesn’t matter what your goal is, but it matters that you have one so you can optimize your email to generate that action.
