If We Don’t Buy From Stores We Want To Exist, They No Longer Will

Read this before your next trip to a book store.

Josh Spector
Jul 21, 2017 · 2 min read

I didn’t need a coffee table book.

But there I was in The Last Bookstore in downtown Los Angeles about to buy one — and I couldn’t figure out why.

I love music and photography, so of course I thought Dust & Grooves: Adventures in Record Collecting was cool. But why the hell was I about to actually purchase it?

I had no need for this book and even if I did, I’m sure I could find it cheaper on Amazon.

But then, just as I was about to put it down and go back to browsing, I had an epiphany.

So I bought the book and felt great about it.

I realized I wasn’t overpaying for an unnecessary purchase — I was underpaying for a privilege.

My purchase was a statement — even if only to myself — that stores like this matter and must be supported by those who appreciate them.

I learned this lesson the hard way because my first love is music.

As great as Spotify is, I miss having the opportunity to spend hours in record stores browsing, listening and shopping for music. I miss the EXPERIENCE.

I’ve seen what happens when we don’t support stores we love — it doesn’t end well.

It’s a shame because stores that sell art are about more than just the commercialization of that art. They’re about the culture.

Physical stores create opportunities for unique experiences and serendipitous discoveries that no algorithm can crack.

I want continued access to those opportunities.

That’s why I overpaid for a book I didn’t need in a bookstore I’d never been to before.

Because I’d like to be able to do it again in the future.

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Josh Spector

Written by

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

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