Read This Before You Hire A Social Media Expert

Six ways to avoid making a mistake.

This post is a bad career move for me.

Because I’m a social media consultant who’s about to tell you why you may not need one.

But too many companies waste money on social agencies and “experts” who don’t give them their money’s worth, so I’d like to help you avoid that.

Here are a few things to consider before you somebody to help you with social media.

1. Social media isn’t a goal. It’s a tactic used to achieve other goals.

There’s a LOT of hype around social media and it’s easy to convince yourself you need to conquer it to succeed.

It’s tempting to compare your followers, Likes, views, and “engagement” to your competitors and believe you’re failing at social media.

But your actual goal is not social media success —it’s to sell a product, create an opportunity, or further a cause.

Social media is just a tactic you can use to help achieve that goal.

The point of a strong social media strategy is to accomplish a real goal, not to just be “good” at social media.