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Read This Before You Hire A Social Media Expert

Six ways to avoid making a mistake.

1. Social media isn’t a goal. It’s a tactic used to achieve other goals.

The point of a strong social media strategy is to accomplish a real goal, not to just be “good” at social media.

2. Social media metrics don’t matter.

If your goal is to sell more widgets, then it’s not your Facebook engagement that matters — it’s how many widgets you sell.

3. Don’t overpay for management and underpay for strategy.

The majority of social experts are so focused on “management,” that they miss the more important overall strategy.

4. Non-social media experience is as important as social experience.

Just because a social media expert knows the latest Snapchat tricks doesn’t mean they understand how your industry works and what your customers are looking for.

5. Social media is an amplifier. It’s not magic.

Social media’s not a shortcut to success — it’s just a way to amplify things that deserve amplification.

6. A social strategy without a conversion strategy is meaningless.

A social media strategy that doesn’t include a conversion strategy is a beginning without an end.

One more thing…

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I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences.

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