Social Media Is A $1 Burger, Not a $2 Soda

Use it accordingly.

Josh Spector
May 23, 2019 · 2 min read

Your investment in social media isn’t designed to pay off ON social media. It’s a loss leader.

These platforms create opportunities for you to find and connect with just about any target audience at scale, but the idea is then to convert them into something that drives a more concrete return on investment for you.

When a fast food place sells a burger for a dollar, they’re not doing it to make money on the burger — they’re doing it to draw people in so they can sell them an overpriced soda.

That’s where their return on investment is found.

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

Josh Spector

Written by

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

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