The One-Sentence Key To Audience Growth

“I help [Target Audience] get from [Point A] to [Point B].”

A reader recently told me he’s struggling to grow his audience and reach the right people.

I asked him a simple question: Are you able to fill in the blanks on this sentence?

“I help [TARGET AUDIENCE] get from [POINT A] to [POINT B].”

“That’s a tough one,” he admitted.

And he’s right.

It’s super tough, but also super important.

Any audience growth strategy — or business for that matter —should start with that sentence and you want to be as specific as possible when filling in the blanks.

It’s OK if you change your mind down the road, but that sentence gives you a north star to guide your efforts as you begin.

It’s easy to get paralyzed searching for a perfect answer to that question, but there are infinite paths you can go down and succeed.

Don’t obsess on finding the right path — just pick a path and figure out how to make it right.

If you struggle to define your target audience, my previous article featuring five ways to identify your ideal audience is a good place to start thinking it through.