“The only normal people are the ones you don’t know very well.”

How to build a social media following, decide what to work on, and more.

Josh Spector
Jan 12 · 3 min read

“The only normal people are the ones you don’t know very well.” — Alfred Adler

A social media post can be so many things…

The start of a movement.

A flag in the ground.

Market research.

An introduction.

An opportunity.

A billboard.

A mistake.

A magnet.

A story.

A gift.

So, why settle for just another selfie?

Now, on to this week’s ideas…

Want help making progress on your project? Join my Creator Accelerator.

1. You’re Not Floating Through Life — You’re 25.

“It’s as important to learn what you don’t want as it is to learn what you do want.”

I got an email from a 25-year-old who hates her job, feels lost, and like she’s floating through life with no purpose.

In this post I share my advice to her (which isn’t limited to 20-somethings) including suggestions about how to find a career you’ll enjoy and not beat yourself up if you’re not where you’d like to be right now.

Related: I owe 20 years of career success to this one-sentence belief.

2. How A Normal Person Can Build A Large Social Media Following

“The way you stand out on social media is by adding your experience to everything you publish.”

You don’t have to pretend to be someone you’re not in order to attract an audience on social media — in fact, your best bet is to be 100% your authentic self on the platform.

Easier said than done.

Tim Denning offers 13 strategies a normal person can use to build a large social media following including to tell stories, focus on one platform, and post daily.

Related: Read this before you hire a social media expert.

3. How To Decide What To Work On

“The moment I understood I’d be more regretful if I failed to become a successful writer than a successful entrepreneur, I was no longer distracted by the urge to pursue startups. Instead, I was focused on ensuring I didn’t die without becoming a successful writer.”

This is a must-read if you’re the kind of person who has a million things they want to do and not enough time to do them (and I’m pretty sure you are that kind person).

Julian Shapiro breaks down how to decide what to work on inspired by an approach Elon Musk and Jeff Bezos use that centers around minimizing potential regret and clarifying your individual values.

Related: How to decide which ideas to pursue.

4. 13 Places To Find Free Illustrations You Can Use

“Thanks to all those designers, who allow engineers like me to overcome the struggle with creating custom illustrations.”

You may want to bookmark this one.

Ahmed Sulaiman has compiled a list of 13 places to find free illustrations you can use in your blog posts, website, social media posts, apps, promotional materials or just about anything else you create.

Related: 100+ resources to optimize your productivity and performance.

5. These Five Boundaries Are The Key To A Calm Work Day

“Work happy hours are an extension of the work day, with a heavy dose of emotional labor.”

Your work day doesn’t have to feel overwhelming, even if you have a stressful job.

Kelly Barrett has found five boundaries are the key to a calm work day including to stop venting your frustrations to your co-workers, having every meeting in a conference room, and responding to emails within five minutes of getting them.

Related: How to use email to spend 50% less time in meetings.

Check out other stuff I found interesting this week including how Pixar makes decisions, what the HBO series Succession is really about, and a great podcast interview with author Ryan Holiday.

Last week’s most popular article was the seven videos I most often share with creators.

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For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

Josh Spector

Written by

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

For The Interested

Actionable ideas to help you produce, promote and profit from your creations.

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