The Secret To A Successful Newsletter Is Consistency
How consistency can make your newsletter more effective and easier to produce.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen
I couldn’t believe what I heard.
The creator of an excellent newsletter I recently discovered reached out to me for some advice and when I asked how often she publishes it, she said some version of the following:
“Well, I do it when I can. It always seems to fall to the bottom of the to-do list which is one of the things I’m trying to avoid happening.”
What a shame.
Because in the course of growing my For The Interested newsletter to 23,000 subscribers and launching a Newsletter Creators Facebook group, I’ve learned a lot about what it takes to produce a successful newsletter and this may be the most important lesson:
You won’t have a successful newsletter unless you have a consistent one.
Here’s why consistency is so crucial to a newsletter’s success…
