The Ultimate Guide To Growing Your Audience

The six elements of an effective audience growth strategy.

For The Interested
Published in
13 min readOct 26, 2017



If you read this, you’ll already have done more than most people do to grow their audience.

What follows is a breakdown of the keys to audience growth and how to establish the necessary mindset to build your fanbase and further your career.

While every creator’s specific situation is unique, this overview is designed to help you develop a strategy you can adapt to your own particular goals and needs.

If you’d like additional help, there’s information at the bottom of this post about how I can work with you to help you figure it out.

How I Know What I Know

Before I get into the advice, here’s a bit about my background and experience with growing audiences for creative work.

I’ve worked in a combination of content production, social media, and marketing for the past 20 years and learned the basic principles of audience growth are the same — no matter whether you’re a comedian, musician, blogger, author, filmmaker, or the most popular entertainment show on the planet (the Oscars).

Here are a few examples of audiences I’ve grown over the years:

- I oversaw digital media and marketing for The Academy and The Oscars for five years. During that time I grew the Academy’s social following from 400,000 fans to more than 10 million and helped create one of the biggest social media moments in history — the Ellen selfie.

- I created Connected Comedy, which became the largest source of comedy marketing information in the world with an audience of more than 20,000 comedians.

- I created the For The Interested newsletter, a weekly collection of 10 ideas to help people learn, do, and become better at their work, art, and life. It has attracted 15,000 subscribers in its first year.

I’ve also helped clients like New Line Cinema, Focus Features, Participant Media, Warner Bros. Television, and many comedians, writers, musicians, and businesses build audiences and promote their creations.

What An Audience Actually Is



Josh Spector
For The Interested

I’ll help you produce, promote, and profit from your creations. Subscribe to my newsletter for free personalized recommendations: